<p>I've learned throughout the years that it's all about your portfolio and being just a wee bit different than everyone else out there. You don't have to reinvent the wheel but doing the same as others may not land you the clientele that understands the difference between a PRO vs. GWC (Guy With Camera). I've been a wedding photographer for YEARS and will be tapping into the Corporate realm in 2012 so I've been doing TONS of research. The best part is reading what other photogs are sharing and finally, tweaking what I'm planning on doing. <br /><br />For one, I'm realizing that you can't just feature straight forward headshots and think that you can separate yourself and justify higher fees. I'm actually building my portfolio now and shooting business owners as if it were for an upcoming article. During the shoot, I'll take a bunch of headshots because who doesn't like a good headshot but I don't focus on them. Anyone can take a corporate headshot but it takes so much more to be creative and THAT'S what you have to sell. It's what I do in my wedding photography business. Anyone can shoot a wedding but posing, directing and using my elinchrom quadras creatively with westcott modifiers is taking things to a slightly different level of the game and THAT'S what I feature. Like I mentioned, I'm not looking to reinvent the wheel but if brides hire me because of the creative images I produce then I'll bet if you focus on being creative with images, that many corporations would hire you regardless of the price you charge. People just trust their friends so build relationships and it'll be fine.<br /><br />The rest has more to do with selling yourself which you HAVE to be great at. If you can't sell yourself then who cares what your photos look like. :) Good luck to everyone, this new venture is going to be fun! :) Check out the business name I'll be using. :) I'll be focusing on small to medium sized law firms to start since they clearly have the budget. I'm in New York and sometimes it seems as though every other person I meet is an attorney so attorneys it is. :)<br /><br /></p>
Corporate Headshot Photography: Pricing Suggestions
in Business of Photography
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