photogenics

Aurora, just north of Toronto on Canadian Thanksgiving Day (Oct 9th)

http://arunaan.blogspot.com/<div></div>

"Pentax is an optical technology company that is known for making single-reflex lenses."

So, continued R&D and expansion in DSLR market is a right thing to do.

"The mistake that Pentax and other camera manufacturers made was in digital cameras, which as a business are not like cameras but more like home electronics, with short product cycles."

Point & Shoots ARE home electronics goods, Pentax made a strategic error in the beginning to focus heavily on the P&S cameras and became a late comer in DSLR market. Right now, they are catching up.

The problem with Pentax is moving timelines in their pursuit to develop a 'next big one' that can recapture marketshare from Cannon and Nikon. But they haven't done a lot in the R&D component of the DSLR yet.

Looks like it is similar to *ist DS2. The only new addition is Pentax's version of anti-shake system.

Please also see: http://www.dpreview.com/news/0605/06052205pentaxk100d.asp

Monday, 22 May 2006

Today sees the announcement of two new 6.1 million pixel DSLRs from Pentax, the K100D and the K110D. Both cameras offer high precision 11-point wide frame AF, ISO sensitivity up to 3200, a large 2.5-inch screen and a top shutter speed of 1/4000 sec as well as being compatible with existing Pentax lenses. The K100D is also Pentax's first DSLR to feature a CCD-shift Shake Reduction system.