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First the whole picture seems/is tilted.  Secondly, and this is my subjective view, is that since it appears the box is the subject, then the wood should have a rich natural glow that would set it apart from the gray/charcoal-ish background and table.

I like the concept, and think it is definitely worthy of a thorough retake.

Many thanks for your thoughtful feedback.  I'm a bit puzzled, though.  It seems to me that the the position of the box on the table is level.  Its right edge runs parallel with the left edge of the image.  I do agree with you about the color of the box to some extent.  My intent was to showcase its texture and to place less emphasis on its color.  Perhaps if I produced the image in B&W the issue may be moot.

I exploded that pic opened in PS and put a horizontal line across the pic.  You are correct technically the box it level, BUT only if viewed with a blank background.  The table top, and particularly the legs cause the illusion that nothing is really level.   Perhaps (if you want to keep the same viewing angle you could move the camera forward enough to crop out the leg below the table level.  This would help, I tried it by actually cropping the pic.  Personally I would move the box around and my position such that only the one more centered leg came into the shot.  It is more vertical and interferes with the reflection much less.

As for the color thing, that is my subjective opinion only.  You might go ahead and try the B/W, or better still  a duo-tone.

Again, Jake, I am grateful for all the time you invested in critiquing this image.