How to Dominate Your Local Photography Scene
Article Excerpt from CreativeLive Blog
Whether you’re in a big or small town, the local photography scene can be quite competitive. These days, many people are picking up easy-to-use cameras, setting up websites and free social media profiles in a matter of hours, networking with possible clients and securing tons of gigs. If you’re a professional photographer, it can be challenging to set yourself apart from others and prove that you are the best person for the job.
If you want to shoot special events like weddings, birthdays and professional gatherings, as well as show off your portraiture and landscape skills, you need to make a few marketing moves. Here is how you can start dominating your local photography scene.
Use content marketing to attract your crowd
Pay-per-click Google ads and Facebook advertising may be out of your budget, and it might not be the most effective tool to attract customers in your local photography scene. Instead of trying to force a connection with your target customers, cultivate it with valuable content instead. You can do this by writing blog posts, creating videos, emailing out newsletters and uploading photos to Instagram that will appeal to your crowd.
CreativeLive instructor Jared Bauman of Content Marketing for Photographers says you need to figure out who your audience is, and then “Create content that is catered to them, solves their problems and further builds their trust in you. For example, if you’re a wedding photographer, create a guide that walks your client through the entire wedding process for a particular aesthetic they’re interested in.”
Do you want to improve your photography skills and attract more clients? Tune into Wedding Week to learn more.
Network with professionals in your industry
If you photograph animals, make it a priority to connect with pet groomers, animal rescues and dog walkers. If you take pictures at bar and bat mitzvahs, make friends with local rabbis and synagogue staff. If you are a wedding photographer, you should be in touch with wedding planners, DJs, bands and caterers, along with dress and tuxedo rental shops and venues.
CreativeLive instructor Skip Cohen Marketing for Photographers …(more here)