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This is such a clear, simple capture of the spirit of running that it's almost impossible to believe it hasn't been done before by someone with a big marketing budget.

The flow of colours across the frame says movement/speed in an unambiguous way. And the fact that I have no identifiable people in sight elevates the shot beyond "New York City Marathon" or "London Marathon" to say something simply about running itself... So instead of being stuck looking at stick insects who train four hours a day I get a a kind of 'your shoe here' thing going.

What's more, to capture it without any manipulation at all is truly astounding.

I'd be taking this photo to Nike's marketing department if I were you.

jon