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New Hasselblad Literature


richard_freedman1

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I just received the latest 2 booklets from Hasselblad: V System (82

pages) and H System (50 pages). Needless to say, to refer to them as

"brochures" would be to grossly under-represent them, they are

magnificent books with collector-quality reproductions and paper

stock, must-haves for all Hassy enthusiasts. The V-System book in

particular is loaded with tonnes of colour and B&W images and

informative commentary, reassuring us of Hasselblad's current

committment to it's square-format manual-focus line. I have even seen

a merchant selling these "free" books on eBay (shame!). Do yourself a

favour and grab a copy of these books before they're all gone.

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They finally make the equipment seem pro in the new brochure. I love the international feeling and the sense of community the brochure promotes.

 

I am such a huge sucker for marketing. I will probbably now respond to the subliminal messages hidden within the literature and mindlessly purchase a Fuji Blad first thing Monday morning.

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