Andrew in Austin Posted September 29, 2014 Share Posted September 29, 2014 <p>It looks like Kodak was targeting middle and upper class moms in its early days as the keepers of family memories.<br> Take a look.<br> http://www.vintag.es/2014/09/beautiful-kodak-advertisements-from.html</p> Best Regards - Andrew in Austin, TX Link to comment Share on other sites More sharing options...
Andrew in Austin Posted September 29, 2014 Author Share Posted September 29, 2014 <p>Let me add that this is an extensive web site. While wandering through the Vintage Everyday pages - I found a page with photos from claimed to be from the very first Kodak box camera that used paper film.<br> http://www.vintag.es/2012/02/kodak-no1-circular-snapshots.html</p> Best Regards - Andrew in Austin, TX Link to comment Share on other sites More sharing options...
glen_h Posted September 29, 2014 Share Posted September 29, 2014 <p>Also interesting is the ads for autographic Kodaks.<br> I have an Autographic 1A Jr. from my grandfather, but have never seen autographic film.<br> Seems to be an idea that died out pretty fast. <br> Then again, there is the date recording system that I never liked or used, that records the date in the picture in more modern cameras. </p> -- glen Link to comment Share on other sites More sharing options...
lex_jenkins Posted September 29, 2014 Share Posted September 29, 2014 <p>What I've always found Kodak ads to be remarkable for - dating back to before the Chicago World's Fair/Columbian Exposition of the 1890s era - is the equal appeal to both women and men. And the Kodak ads were never condescending toward women and didn't idealize or romanticize them, or limit them to roles of nude models or Moms With Cameras. The illustrations and ad copy were usually very neutral.</p> <p>It wasn't until decades later, especially the 1950s-'60s, that American advertisers became blatantly condescending and sexist toward women, depicting young women as too air-headed to operate a "complicated" camera, and apparently dressed only in bikinis and miniskirts (or only nekkid for Miranda fans), or wearing mom-clothes while looking after kids.</p> Link to comment Share on other sites More sharing options...
JDMvW Posted September 29, 2014 Share Posted September 29, 2014 <p>Well, it's all relative, of course.<br> Here's the back cover Kodak ad of <em>Popular Photography</em> 1954-09</p><div></div> Link to comment Share on other sites More sharing options...
tony_lockerbie Posted September 30, 2014 Share Posted September 30, 2014 <p>Thanks Andrew, fabulous links...really enjoyable.</p> Link to comment Share on other sites More sharing options...
kris-bochenek Posted September 30, 2014 Share Posted September 30, 2014 <blockquote> <p>What I've always found Kodak ads to be remarkable for - dating back to before the Chicago World's Fair/Columbian Exposition of the 1890s era - is the equal appeal to both women and men. And the Kodak ads were never condescending toward women and didn't idealize or romanticize them, or limit them to roles of nude models or Moms With Cameras. The illustrations and ad copy were usually very neutral.<br> It wasn't until decades later, especially the 1950s-'60s, that American advertisers became blatantly condescending and sexist toward women, depicting young women as too air-headed to operate a "complicated" camera, and apparently dressed only in bikinis and miniskirts (or only nekkid for Miranda fans), or wearing mom-clothes while looking after kids.</p> </blockquote> <p>Amen brother. That's exactly how I thought when I looked at some of the Kodak adds from early 1900s.</p> Link to comment Share on other sites More sharing options...
kris-bochenek Posted September 30, 2014 Share Posted September 30, 2014 <p>Here's one I like from 1916. This lady is either doing an early version of selfie or she's checking out the shutter mechanism - like I do, sometimes.</p><div></div> Link to comment Share on other sites More sharing options...
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