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what to charge for post production


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I had the same dilemma after I finished a restoration job on 50 negs 6x6 size that took me way longer than I anticipated. Mind you the negs were 40-45 years old and never cared for, I had to remove in PS scratches, finger prints, dots, you name it after scanning all of them. I went to a specialized lab to have an idea what they are charging and I was told a specialist comes two-three times a week to look at the restoration jobs and issues quotations based on the volume of work. Not really informative but it gave me the idea of how to calculate. I decided to charge my client the average pay/ hour in our province, a flat rate for scanning plus the cost of prints made on-line at Wal-Mart. Customer was happy with the result as I saved their precious memories on a CD-Rom (the files restored), they got to see the prints (B/W as all negs were B/W) and found the total cost reasonable. Knowing your client helps too. Wish you good luck
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$150/ hour? wow, lucky you what can I say, I'm ashamed to tell what I'm charging. I'm pretty sure where I live one cannot get away with such rates. Remember I don't do this for a living, so I figured I can charge $2/ scan plus $15/ hour for retouching and restoring the digital files in PS, that turned into a total of $280.00 which I think is pretty decent and can bring me more customers through word of mouth. for prints the customer paid the Wal-Mart bill. I hope you understand that I'm far from making any profits since I spent thousands in equipment (camera, scanner, PS software). All I can do is keep myself involved in this hobby that I like, have fund and partially recover some of the investments I made.
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The going rate for event photography in my neighborhood (Chicago) is about 75/hour with a 2 hour minimum. This stuff does not require a lot of post work - just to publication quality. If you are good, and have an high thoughput and fast turn-around, $150 would not be a bad price for retouching. Your quality would have to be as good or better than what your photographer/client would do had they the time. For serious commercial or model photography, $1500 would not be a bad price.

 

Getting the work is another matter. It takes time, consistency, a good portfolio and word of mouth. You are, after all, competing with dilitantes who charge $15 ;-(

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