Why a EF-s Macro?

[daryl_sullivan]

Personally, I am very P'O'd with Canon for their decision to make this an EF-S lens. This is the lens I've been waiting for them to produce since I bought the 50mm macro. 1:1 without a special converter, USM motor to make it fast and quiet. I'd buy this lens in a heartbeat if I could use it on my Mark II's.

[topher]

I had a thought on WHY Canon might have made this lens. Say they were looking for a way to make it clear that EF-S is here to stay (for the foreseeable future), a press conference would be taken to be just marketing. However, a prime, more over a special application prime, would be taken (as it was here) as saying that Canon has no plans (or perhaps no ability) to get rid of APS-C sensors. This lens sends that message.

[jimstrutz]

That's *exactly* the message this lens sends.

[min_wong1]

If Canon make a clear sign that EF-s is going to stay for a long period of time, then they should also announce some EF lens. They havn't announced any EF for a while. Does it mean that they are going to discontinue EF?

[jim_larson1]

No, it means there is a bigger market for EF-S lenses.

 

Right now, they are obviously working to duplicate the entire lens lineup in EF-S format. Think about it.

 

The 18-55 kit lens is basically a 28-90 kit lens.

The 17-85/IS is basically a 28-135/IS

The 60/Macro is basically a 100 Macro.

 

Never mind that there are already lenses that perform the same function. The basic message is that the EF-S lens is *designed* for digital, and therefore you should buy it. At a premium.

 

Don't be surprised if the next lens is a 40-125/4-5.6 EF-S priced at $650. (possibly a 40-125/4-5.6 EF-S IS priced at $900)