Apart from the E3 (1.15X) the 7D is the only DSLR which have 1X viewfinder magnification. All others are less. To me this is very surprising. The good APS cameras are around 0.95X but the top of the line pro FF from Canon and Nikon max at 0.76X (1Ds Mk III) and most are around 0.70X (e.g. D3X). I don't think that money is the issue as these are (1) Very expensive cameras and (2) Designed to the pro market. Your thoughts are valued. Happy shooting, Yakim.