I have been thinking about Leica's continual price increases, and have come to the conclusion that this is the exact opposite trend than the one which would lead to greater solvency for them. Even adjusted for inflation and other common factors, Leica is charging more than twice what they were in the 1950s for essentially the same camera. The margins for lenses are even larger. Clearly there is a market for lower cost M mount alternatives, as Cosina has been tapping into that market very successfully for years now. The new Zeiss Ikon seems to be doing what Leica should have done a decade ago - making a high quality camera at a less than insane price point. Value oriented photographers are either going to choose cheaper but equally capable gear, or go for a medium format solution, and either way will come out ahead of where they would if they chose Leica (M OR R). I would not put down those that buy M gear, but if you're buying it new then you are a collector who isn't really concerned with the cost of anything, a dedicated fan, a pro, or you are way over your head in debt. I would assert that all the collectors and fans in the world aren't enough to keep Leica in business. As I said above, pros are probably going for MF (or digital) instead. Who does that leave as Leica's base? Sorry if this seems like a rant.