The marketing gurus have been saying that to rise above all the upstarts and wannabe shooters, you have to provide something unique and special that clients can't get elsewhere. They're telling us things like "You are not your photography" and "Taking nice pictures isn't enough". They say you aren't selling your photos, you're selling "the experience of interacting with YOU". This got me wondering what you folks here are doing to be different, to stand apart from the crowd (and thereby be more successful)? What do your clients get from working with you that they can't get elsewhere?