What is the audience for this camera? I mean it's not an entrance into the mirrorless cameras since it doesn't have interchangeable lenses. My NEX-7 can use Leica M lenses, but this camera can't. My NEX has a very good 24MP APS-C sensor and even if this had the same, it probably will cost more than my NEX too? Tell me why on earth I'd buy this thing. I think Leica is terrified of producing a worthy mirrorless (EVIL) camera for fear of killing the M. Since people (like me) tend not to buy the M on it's merits anyway, not sure why they bother. When leica built the original 35mm Leica, it was taking a chance on a new kind of camera. Shame it doesn't do that these days.