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The magic of the Polaroid


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<p>As many of you are aware of the earliest snapshot cameras consisted of a lens -a bellows and a box or folder.<br /> The hand held cameras ranged from 2x3- 4x5 inches and the size was originally so because no enlargers existed and so it was either a contact print or the glass plates or wet plates were the final print.<br /> As consumism views evolution in a linear way while the generational divide pushes us to reject"your fathers Oldsmobile" these were readily abandoned in lieu of 35mm and medium format .</p>

<p>At the end of the 40s Edwin Land had moved to commercialize an invention known as Transfer Reversal system <strong>invented</strong> by German scientist Edith Weyde in the late 1930s.<br /> Again he found himself needing cameras which could house contact size negatives and prints and for no other intended reason.<br /> The side effect of this was that once again the larger more one to one ratio was now being combined with automatic shutters rangefinders .<br /> While unintentional the actual magic of the Polaroid is not so much that it developed before your eyes as that may have been a novelty which was found entertaining in weddings anniversaries and birthdays at that time<br /> the 60 second development became 60 seconds too long the day the smartphone could do the same in a split-second and at no cost.<br /> But the truth is the real magic outlasted the original surprise of seeing the image appear before your eyes <br /> and a 20 year study of this phenomenon became the main reason for me embracing a camera project when it was determined that about 75% of " the magic" was singlehandedly attributable to the use of<br /> a larger negative with a fixed lens with convenience and responsiveness which yielded candid images comparable to those of the early box cameras.<br /> The question is do you really believe that Lego system like approaches can yield the same candidness and if so why is there millions of words defending that but very little imagery to substantiate it?</p>

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