Considering that Kodachrome is the finest color film ever made, and one of the sharpest films ever made, it does make economic sense for Kodak to bring it back to life and market it to photographers who want real color, not the splashy advertising colors of the Fuji films. A renewed Kodachrome would have a limited market; so do oils and canvases. But there is a market. Kodachrome also has the best dark-storage time, by far. Anyway - who ever wrote a song about Fujichrome?