It's fundamentally a great product. For photography it does almost nothing wrong and it does a lot right. For video, I wouldn't recommend it. I do think that Sony has too many line extensions and it needs to have a tighter range. Replace the base FE body series with the C, and have the S and the R as normal. Also, have no more than two E bodies: one that offers best value for money, and one that offers best performance. Keep it crisp. Personally I think that the 7C should have kept the tilting screen. This camera is a bit overkill for vlogging, IMHO. The A7S should always have the flippy screen, but the A7R should, like the base model, have the tilting screen.