I have read that showing your price list on your website or on brochure isn't a good idea. For the reason of having competators research your prices and so people won't be price shopping. My biz partner and I are currently showing our prices for the reason is that we believe most people are like us. If we are shopping around and we come across a site that asks to contact them for prices, I normally just skip them and keep on looking. So we don't know what the best thing is to do, to show prices or not to show. Around here in west Texas, people seem to price shop more than shop for quality. Another debate my biz partner are having is raising our packages. The first debate is about how to bulid a package. We just started our business a little over a year ago. We first started with no packages just have customers order a la carte. Didn't get much out of that. Right now we offer a certain amount of pictures and we pick the sizes. For example our smallest package is 1-8x10, 2-5x7, 8 wallets for $65. The problem I see doing it this way is that people will want to substitute sizes or want less pictures, the possibilities of what they want to change goes on and on. What I was thinking of doing was to create 3-4 packages made up of units. For example 4 units for $100. I think this way would be easier on us and the custumer has the freedom of choosing whatever size they want up to an 8x10. Of course they can also buy add ons a la carte. Will having the unit packages work out better? Our second debate is how much to raise our packages? Since it's two of us, once we divide the profit, we don't receive that much. As of now, we think we are pricing ourselves too low especially since we travel to each location, we are a mobile studio. Also because there are two of us. Our sitting fee right now is only $30 which basically we aren't even charging for traveling. Don't ask me why. But now I'm thinking adding $20 more for traveling so the fee would be $50. Right now we are earning about $15 an hour. Of course sometimes we stay a little over an than an hour so our earnings are really around $7 an hour. What's the average we should be making an hour? We do business in west Texas. Cost of living isn't as high as East Texas or other metro cities. Is there a formula on how to come up with creating package prices? As of now I calculate the sitting fee (our time we get paid per hour and travel), cost of shipping and development of prints. What other expenses am I missing plus how much more should I add on top of the expenses? We also save 10% from each job that we get so later with that we can buy supplies. Should we save more? Thanks for you input.