Hello, This question is mainly targeted to running (or cycling) race photographers. I believe most race photographers are making their income out of selling the photos to athletes post the race. Has any of you practiced the sponsored race photography model ? What I mean is that instead of the athletes paying for their photos - the athletes can have their photos shared to social media (Facebook) for free while the race sponsor is paying the photographer for having the photos branded with sponsor's logo. This model might require automatic photo tagging (bib recognition) and instant posting to athletes' Facebook to provide a high quality service - however the photographer's income is "secured" in advance and might exceed photos-sales model. Would love to hear if any of you experienced this model, and do you find it beneficial. Eitan.