Pricing for usage of photos shot for a different client...

Discussion in 'Business of Photography' started by tonideis, Jan 23, 2018.

  1. Hi All,
    I'm stumped on how to figure pricing for this particular situation. I shoot interiors for designers, builders, architects, etc. I recently completed a shoot for the designers of a renovation. The builder would now like to buy usage rights for those sots. The designer has not problems with it since they will be cross promoting each other. My normal pricing structure does not itemize out usage, and the shoot and finishing work were all paid for by the designer. I'm thinking I charge per image for usage but am not sure what that rate should be. Any ideas or suggestions?
  2. How will the builder be using them?
    Did you grant the designers "exclusive rights?"
    I assume you did not transfer the copyright or shoot for hire...

    Usually rights costs are calculated on the basis of specific usage, but in my work I often granted "broad rights" which excluded resale etc. I have charged $300-$1500 for broad rights to photos from shoots paid for by other clients. It depends on their profile and usage.
  3. Thanks for your response Charles. The designers do not have exclusive rights nor did I transfer the copyright. Builder will use the phots for promotional purposes: his website, Houzz site, Instagram, print ads, etc. for unlimited time period. No editorial submissions. The other part of this equation is that we only shot half of the House due to the homeowners time constraints. We will go back for another shoot to do the rest of the rooms. The designer is hiring me for this, but the builder will also be interested in these additional shots. Should I continue as I am for the first half of the shoot charging the designer my regular fee and the builder per photo for usage? Or work out some other deal up front before the next shoot for some kind of shared fee? Thanks for any advice as I’ve never had to deal with this situation before. As a side note, I’ve worked with the builder before on his other homes so he is familiar with my regular shoot fees.
  4. As an architect, my contractors and firm frequently share the costs for professional photography of completed projects. We then share rights for use of the images for promotional purposes. I'm not at liberty to share rates, but it would seem reasonable to make a joint arrangement between the designer and builder to share both costs and image rights.
  5. Thank you David for your perspective from the other side of this. I think going forward with this project, I will take that approach of having all involved share the cost.
    Charles_Webster likes this.
  6. The sharing rates would be a marked up rate not your regular rate. Additional people interested in photos from a previous shoot will pay a higher rate than just a per picture rate.

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