Yesterday, after (too) many years, I visited Grobet, a knwon photo store in the centre of Antwerp (Belgium). I was a regular customer in a previous life, you know ... the one without children. If you were interested buying photo chemicals, films or papers, it was the place to be. You had to go down the cellar, which felt like a very natural thing to do when you were in search of light-sensitive products. The guy behind the counter is still same one as back then. And he still shares his enthousiasme with the same fire, as if time had no effect on us or anything at all. It was with a small heart though I approached him, because I was about to ask him if he had ever heard about photographical film lately. His answer was quick but foremost surprising. "OH YES! In fact we sell much more film than we ever did before, especially medium format. Fifteen, twenty years ago someone would walk into the shop, Hasselblad strapped around the shoulder and written on the forehead "did you notice me?". Now to be honest, these guys were not too many, because these kind of cameras were quite expensive at the time, and they still are if bought new. But today, medium format is flourishing thanks to a vast second hand market, everybody knows that. And as medium format cameras became more accessible, many, many more photo enthousiasts feel seduced to buy one and take it at hand. Especially the latter is important. Someone getting started with medium format film today does it for a very good reason, and thus people buy film, lots of film apparently. Now that's a reflection I really wanted to post here, because every now and then people raise the question when film will disapear. Are they out for a funeral party, or are they just sick worrying? Well, let me tell you this: film is alive and kicking. Hallelujah!