PENTAX INTRODUCES THE K-30 DSLR IN A VARIETY OF NEW COLORS AND FINISHES

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<em>Nine Bold Colors Available in Glossy and Silky Finishes Add Exciting New Options for this Weather-Sealed, Coldproof and Dustproof DSLR </em><br>

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Denver, CO (April 2, 2013) —<a href="/bboard/pentaximaging.com">PENTAX RIC OH IMAGING AMERICAS CORPORATION</a> today announced the availability of the K-30 DSLR in nine new, bo ld colors. Available in a shiny crystal or matte silky finish the 15 new color choices are great for photo enthusiasts looking to add some personal style to their photography.<br>

Recognized as Editors& rsquo; Choice from Backpacker Magazine and awarded the coveted Gear of the Year Award from Men’s Jo urnal, the K-30 DSLR is the ideal device for photographers and outdoor enthusiasts. The K-30 combines a compact, lightweight body with many advanced features found only in higher end DSLR camera models, such as a weather, dust and cold resistant body, a glass prism optical finder with 100% field of view, state-of-t he-art autofocusing, and full HD video recording capabilities.<br>

“The K-30 already offers great features , such as dust and weather sealing, the 100% field of view viewfinder and dual control dials that are onl y found in more expensive cameras” said John Carlson, Sr. Marketing Manager, PENTAX. “By adding addit ional color choices, the K-30 now appeals to an even wider array of customers who are looking for exciting, personalized options in their digital camera.” <br>

The K-30 is available in the following colors: Crystal Black, Crystal Bordeaux, Crystal Green, Crystal Red, Crystal Silver, Crystal Yellow, Crystal Orange, Silky Blue, Silky Bordeaux, Silky Green, Silky Red, Silky Silver, Silky White, Silky Yellow and Silk y Orange.<br>

To learn more about the K-30 DSLR and to see images of all the new colors visit: <a href="/bboard/ht

tp:/www.pentaximaging.com/dslr">http://www.pentaximaging.com/dslr</a> and select ‘view all models’ in the K-30 section.<br>

<strong>Pricing and Availability</strong><br>

The new K-3 0 color options are available for pre-order online at <a href="http://www.pentaxwebstore.com">www.pentaxwebstore.com</a> for $799.95 including the smc PENTAX DA 18-55mm F3.5-5.6 AL WR lens.</p>

<p>They first did this about two years ago for some models. Gizmodo did a take on it:<br /> http://gizmodo.com/5536387/rainbow-pentax-k+x-is-some-sort-of-culmination</p>

<p>I'm also glad to see that they added the <em>America</em> to the name: formerly, or still?, Pentax Ricoh Imaging Corporation (PRIC).</p>