Is this a new trend more recently nowadays? Did people consistently overexpose their color negative film back in the film days? I shoot mainly with color slide film myself but with the 1 or 2 rolls ie Kodak Gold 400 and Fuji ProH 400 I rated them at 200 the color is more muted / pastel like. Did people largely did this in the film days? For me I might prefer box speed but it is a bit creative. Cheers.