"Call me Ishmael...." Canon has made their top-of-the-line L lenses in white for some time now. Minolta, Sigma, and others make or made a big lens or so in white. It obviously makes a lot of sense for big lenses out in the sun. But who did it first? I'm hoping there is a photographic historian out there who actually knows, but in the meantime, my thoughts were pushed in this direction by a Sterling-Howard advertisement in the June, 1959, issue of Popular Photography. Part of it that caught my eye was the listing for a 1000mm German-made Astragon lens in a "HEAT REFLECTING barrel" This is the first ad below. A September, 1960, Heiland ad also offered the 1000mm Takumar. It's hard to tell from the ad, but the color of it is lighter compared to the other lenses shown in the same ad. The illustration is shown below that for the Astragon. The Nikon 2000mm Reflex-Nikkor of 1961 seems to have been white. A number of early Canon lenses, like many others, were silver metal, but so far as I can see, the first white Canon lenses were in the FD series in the 80s. Does anyone actually know the history of this feature?