"As if there wasn't already enough doom and gloom in the camera industry, Nikon has released its first quarter FY2020 financial results. Hit by a shrinking market and the initial costs of developing Z-mount lenses, Nikon has reported a huge 71% decrease in earnings and an almost 15% drop in revenue." Is this the end of Nikon as we know it? Fiscal report shows 71% drop in earnings Unrealistic to think people will keep buying and buying $$ cameras every year or two. It is not like getting the latest cell phone. Plus zillions of cameras out there in phones.