I am presently (in the UK) seeking the best price for a new D700 from an authorised Nikon dealer. There is quite a bit of disparity between outlets. However, when I questioned the price of one dealer, who was near the best price, I was told the actual price charged to him by Nikon. I have no reason to believe other than that was true. Frankly, the profit margin was so tiny - and I mean tiny - that I could see no value to him of the retail transaction in financial terms. That said, it rather reminded me of the last time I bought a new car. Having discussed discounts with the salesman, he went to his locked filing cabinet and produced a letter from the manufacturer. It said that from the beginning of the previous month the dealer profit margin was 4%. On the face of it, therefore, the dealer was very constrained. However, my wife used to work for a company that supplied both cars and commercial vehicles. She reminded me that the company's real profit did not come from the margin on individual sales, but from the periodic performance payments made by manufacturers to the dealer. They could be very considerable. Is the Nikon dealer who indicated his profit margin on individual sales being disingenuous? Do camera manufacturers work on a similar basis to motor manufacturers?