Just read the news (rumours) on Internet that Leica will further cooperation with Carl Zeiss Jenoptik Sinar on digital camera innovations. My personal opinion is that this could probably their last chance, really hope to share my view and wish they would surf this topic. Of course I am a Leica fan and dream Leica could survive through the digital era. From the recent digital camera market offerings, I hope Leica should already be aware that the competition starts to innovate on other features than merely transforming to digital platform and increasing pixel count. There are a lot of suspicions that the R10 or M9 would have 16mp sensors and fixed the bugs. Some expect that there will be autofocusing capabilities. Well, unfortunately I do not see that these could bring Leica back to be one of the market leaders. The major problem I guess is that Leica is still far from successful to create new demands from customers. I would boldly attribute this to Leica's inability to create newly desired customer experience after M3. In the old days where big differences in optical quality existed between different players, that quality was a dominant element of customer experience. However, nowadays that difference is not that observable and this element became much less dominant. It does not mean Leica could offer sub-quality lenses and camera bodies but mere focus on optical quality cannot regain that dorminance in the customer experiences. Leica indeed has a lot of advantages in terms of customer experience but it is not successful to recreate and modernise them. Its 'M' series is very pro market-unique customer experience. Its separate viewfinder and direct image capture concept (no mirror and pre-set aperture) are very different from slr and have its set of unique advantages. But in M8, we are disappointed to see Leica just wanted to adapt it without rethinking its evolved core value within the entire context. M8 is very different from M6, M7, MP. It is totally dependent on battery/electricity. The inherent limitations of the viewfinder does not help to create any new customer demands. Look at Ricoh which actually is brave to bring back the concept of separate viewfinder on its point and shoot model, and that viewfinder is actually an electronic one. Ricoh shows its ambition trying to create new experience, no matter whether they are successful or not. Again disappointed is that it was not Leica who did it but Ricoh. To be honest, while Leica is such a small company relatively, why the management still thinks that Leica can be the only one in the market keeping two lines of professional camera products (M & R) of totally different concepts and fundamental designs, and still be competitive? Canon did not do it...nor Nikon...nor other major brands/competitors. To be honest, R-line is even more risky to further invest. Image a R10 of 16mp with autofocussing lenses, so? Is it so different from Canon 1ds M3? or Nikon D3? How much market segment can Leica 'steals' from Canon, Nikon or others? It's already too long, Part 2 will share my wish list requirements for M9 and R10 other day.