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New Leica MP Classic Edition Announced


chenwah_lee

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Leica announced the availability of a new MP: "At the top of the

body, each is engraved with Limited Edition Serial No. from MP-001

to MP-500". "By taking away the electronic exposure system, its

viewfinder is big and clear, so photographers can really enjoy the

freedom of taking shots by intuition". It comes with a Summicron-M

50mm f/2 50 JAHRE Summicron with the same serial number as on the

body engraved on it.<div>00AS0P-20921584.jpg.fea7ab06c22d182f26e8c809a802b232.jpg</div>

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Looks really pretty! Right down to the old fashioned film reminder dial on the back. Unfortunately most of them will end up living their lives either packed away safely or displayed lovingly and proudly rather than being used as cameras. I'll gladly lend Hermes one of my M2 bodies to to use as a prototype for coming out with a "factory distressed finish" M2 body that nobody would be afraid to actually use straight out of the box. A power buffing wheel and fine grit polishing compound in the hands of a skilled worker could quickly brass up a new chrome body, and a Dremel Mototool with the right bit could fake 30 year's worth of wear in the neckstrap lugs. The custom shop could add dents exactly where you want them.
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Metallic black paint body integrated with a fine Vulkanite leather; silver protection ring rounds the lens release lock; white frame number on black background of the frame counter; coupling groove in the retro shutter speed setting dial that links to the external meter MR and to do away with the bright red logo.
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<b> LEICA MP Classic with SUMMICRON-M 1:2/50 mm</b><BR>

 

Especially for our Asian distributor Schmidt Marketing, Leica Camera AG has produced a special LEICA MP model for the priority country of China. Fifty years after the introduction of the Leica M, this unique set is based on the equipment of the 1956 Leica MP and marks the anniversary in fitting style. The set is a limited edition of 500.<br>

<a href="http://www.leica-camera.com/produkte/msystem/sondermodelle/mp_classic/index_e.html">Link to camera on the Leica site</a>

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The next release will have black triangular lugs. The one following will also

include a black lens release button.. the following will debut the return of the

famous M2 external counter and so on until will have an original MP looking

black paint camera, which by that time factoring-in inflation etc.. will probably

be in the say 15,000 buck region.

 

Then Leica can still squeeze out the MP2 as an ultra rare edition; and maybe

even the MP SP.

 

You have got to laugh. Only Leica can get away with it. if people are going to

buy it. then great. Leica needs the funds.

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It would be funny if wasn't so obvious that doing this sort of thing takes away from any engineering/design work that they might use to actually improve their basic product. (Like finding a really satisfactory replacement for Barnack's Vulcanite, for instance.)
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Interesting that Leica is now chasing the real money in China.

 

Mind you, with it's 540 Billion dollars worth of foreign reserves (of which 80 percent is in US dollars!) you can understand why Leica describes China as a "priority country". Oh yes, and year on year double digit growth.

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The Leica MP was and is a great marketing campaign to generate new sales;

tapping into the MP legend, and appealing to users who have wanted a red-

dotless M with engraved script. The pop-up M3/M2 style rewind knob maybe

more sturdy and a true design classic shape; but it also means Leica can sell

spin off accessories like the quick rewind attachment and Leicavit winder

which together help generate even more revenue.

 

Factor in the special editions & ala catre, if you want the full engraving and

vulcanite etc.. they have quite nicely stratified and segmented the overall

market at different levels.

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