Periodically, I scan magazines to see what the Pros are up to in people and fashion photography. What camera formats are primarily used? I suspect it varies all over the lot - depending on the particular situation. But could it be assumed that 6x7 is used extensively for various reasons including magazine page proportions? And how much is hand held camera work? Recently saw two different situations where RB's or RZ's were hand held and it looked like a load! At the other extreme, I saw an article where the fashion photographer, Ellen Von Unwerth, was shown doing some party shots with a point and shoot! And the Magazine enlargements looked good - probably not tack sharp but didn't need to be for the situation.