Konica Shake your body consumer promotion

Special discount offer on a Konica Minolta Maxxum lens for customers

who purchase the

new Maxxum 7D Digital SLR camera

Mahwah, NJ (November 5, 2004) ? Konica Minolta Photo Imaging U.S.A.,

Inc. announces the

"Shake Your Body" promotion, featuring a special discount to

customers who purchase the new

Konica Minolta Maxxum 7D Digital SLR, featuring Konica Minolta?s

revolutionary bodyintegral

Anti-Shake technology, between October 1, 2004 and December 31, 2004.

During the "Shake Your Body" promotional period, customers who

purchase a Maxxum 7D will

receive a $150 store check, redeemable at the U.S. retail location

where they purchased the

camera. This voucher is good towards the purchase of most Konica

Minolta Maxxum Autofocus

lenses. Also, as part of the initial consumer rebate promotion,

Konica Minolta is offering a free

two-year extended warranty (normally one-year) on the Maxxum 7D.

?With the introduction of the Maxxum 7D Digital camera, Konica

Minolta revolutionizes digital

photography. Thanks to the camera?s body-integral Anti-Shake

technology, Maxxum

photographers can now turn all their Maxxum autofocusing lenses into

Anti-Shake lenses

providing clear sharp images in virtually all shooting situations,?

said Todd Schrader, vice

president of marketing for Konica Minolta Photo Imaging U.S.A.,

Inc. "This fourth quarter

introductory consumer rebate program ensures that photographers will

benefit twice ? from the

technology and the savings."

<br>

About the Maxxum 7D

This groundbreaking new 6.1-million-pixel resolution, interchangeable

lens digital camera is the

world?s first digital SLR featuring a body-integral CCD-shift, Anti-

Shake (camera-shake

compensation) technology that combines enhanced picture quality,

performance and improved

handling characteristics. This new digital SLR also features a large,

easy-to-view, high-definition

2.5-inch color LCD monitor and is compatible with virtually any

Maxxum AF lens.

Konica Minolta?s proprietary and award-winning Anti-Shake technology

provides images with

reduced blur due to camera shake, even when shooting dimly lit scenes

or when using telephoto

lenses and shooting macro subjects without the aid of flash or a

tripod.

<br>

The Maxxum 7D offers effective Anti-Shake protection with every lens*

in the Maxxum AF

line. Whether using telephoto, wide-angle, zoom, macro or standard,

the system analyzes data

on focal length, current aperture setting, and focusing distance so

that it can optimize Anti-

Shake performance to offer the highest level of protection.

* Except AF16mm Fish Eye and Macro Zoom 3x ? 1x.

Konica Minolta has also introduced two new zoom lenses, each designed

to provide optimum

image quality when used with the new Maxxum 7D digital SLR ? the

Konica Minolta AF

ZOOM 17 ? 35 mm f/2.8 ? 4 (D) and the Konica Minolta AF ZOOM 28 ? 75

mm f/2.8 (D).

Konica Minolta Announces -2-

"Shake Your Body" Promotion (cont?d)

The Maxxum 7D camera body is available for $1,599.00. The Maxxum 7D

kit including a

Maxxum AF Zoom 28-100mm f/3.5 - 5.6 (D) lens will be available for

$1,689.00.

<br>

About Konica Minolta Photo Imaging U.S.A., Inc.

Konica Minolta Photo Imaging U.S.A., Inc., headquartered in Mahwah,

NJ, is the North

American sales and marketing subsidiary of Konica Minolta Holdings,

Inc. (Tokyo, Japan). On

August 5, 2003 Konica Minolta Holdings, Inc. was formed to enhance

both the competitive

business capabilities and earning capacities of Konica Corporation

and Minolta Co., Ltd.

Consumers around the world have come to know and trust the Konica and

Minolta brands for all

their imaging needs. Since the earliest days of the photo industry,

Minolta and Konica have

applied their talents and resources to create products and services

that are essential to the world of

imaging. Today, these efforts concentrate on the most important

aspects of imaging: the quality of

the images, the tools and methods for creating images, and the

creation of environments for the

application of images.

This focus on the essentials of imaging ties together the company?s

key business and consumer

product lines. Konica Minolta Photo Imaging U.S.A., Inc. is a leading

manufacturer and marketer

of 35mm and Advanced Photo System film, single-use cameras, digital

and 35mm film cameras,

accessory lenses, binoculars, photographic and color measurement

meters. In addition the

company offers color print photo papers, inkjet photo paper, digital

minilabs, digital film

scanners, optical instruments, software and advanced imaging and

sensing technologies. Konica

Minolta Photo Imaging U.S.A., Inc. also provides wholesale

photofinishing services and Internet

imaging services. It is a complete imaging company, from input

through output. For more

information about Konica Minolta Photo Imaging U.S.A., Inc., its

products and services, visit

www.konicaminolta.us.

All brand names are trademarks and/or registered trademarks of their

respective companies.

<br>

# # # # #

Contact Information:

Steve Rosenbaum/Leigh Grimm Eric Cinque

S.I.R. Marketing Communications, Inc. Konica Minolta Photo Imaging

U.S.A., Inc.

631-757-5665 201-574-4148

sir@sironline.com

Here's the formatted version which, I think, is a bit easier to read.

<p>

<h3>KONICA MINOLTA ANNOUNCES "SHAKE YOUR BODY" CONSUMER PROMOTION</h3>

<p>Special discount offer on a Konica Minolta Maxxum lens for customers who purchase the

new Maxxum 7D Digital SLR camera<br>

<br>

Mahwah, NJ (November 5, 2004) - Konica Minolta Photo Imaging U.S.A., Inc. announces the

"Shake Your Body" promotion, featuring a special discount to customers who

purchase the new Konica Minolta Maxxum 7D Digital SLR, featuring Konica Minolta's

revolutionary body-integral Anti-Shake technology, between October 1, 2004 and December

31, 2004. <br>

<br>

During the "Shake Your Body" promotional period, customers who purchase a Maxxum

7D will receive a $150 store check, redeemable at the U.S. retail location where they

purchased the camera. This voucher is good towards the purchase of most Konica Minolta

Maxxum Autofocus lenses. Also, as part of the initial consumer rebate promotion, Konica

Minolta is offering a free two-year extended warranty (normally one-year) on the Maxxum

7D. <br>

<br>

"With the introduction of the Maxxum 7D Digital camera, Konica Minolta revolutionizes

digital photography. Thanks to the camera's body-integral Anti-Shake technology, Maxxum

photographers can now turn all their Maxxum autofocusing lenses into Anti-Shake lenses

providing clear sharp images in virtually all shooting situations," said Todd

Schrader, vice president of marketing for Konica Minolta Photo Imaging U.S.A., Inc.

"This fourth quarter introductory consumer rebate program ensures that photographers

will benefit twice - from the technology and the savings."</p>

<h3>About the Maxxum 7D</h3>

<p>This groundbreaking new 6.1-million-pixel resolution, interchangeable lens digital

camera is the world's first digital SLR featuring a body-integral CCD-shift, Anti-Shake

(camera-shake compensation) technology that combines enhanced picture quality, performance

and improved handling characteristics. This new digital SLR also features a large,

easy-to-view, high-definition 2.5-inch color LCD monitor and is compatible with virtually

any Maxxum AF lens.<br>

<br>

Konica Minolta's proprietary and award-winning Anti-Shake technology provides images with

reduced blur due to camera shake, even when shooting dimly lit scenes or when using

telephoto lenses and shooting macro subjects without the aid of flash or a tripod.<br>

<br>

The Maxxum 7D offers effective Anti-Shake protection with every lens* in the Maxxum AF

line. Whether using telephoto, wide-angle, zoom, macro or standard, the system analyzes

data on focal length, current aperture setting, and focusing distance so that it can

optimize Anti-Shake performance to offer the highest level of protection.<br>

* Except AF16mm Fish Eye and Macro Zoom 3x - 1x.<br>

<br>

Konica Minolta has also introduced two new zoom lenses, each designed to provide optimum

image quality when used with the new Maxxum 7D digital SLR - the Konica Minolta AF ZOOM 17

- 35 mm f/2.8 - 4 (D) and the Konica Minolta AF ZOOM 28 - 75 mm f/2.8 (D).<br>

<br>

The Maxxum 7D camera body is available for $1,599.00. The Maxxum 7D kit including a Maxxum

AF Zoom 28-100mm f/3.5 - 5.6 (D) lens will be available for $1,689.00. <br>