Late in the day with my response I know, hence the new post. But anyway ... 1. Forget competing with Bessas. How about a newly released screwmount leica? Not along the Leica 0 series lines. A real full production updated IIIg or the like. It has some unique selling points: smaller than the M series, can use numerous existing lens from leica and new ones from Cosina, would be very cheap to develop (just a slight update from the IIIg), could be produced a little cheaper perhaps, make it an intro model to the Leica world. I can't believe that it would be that difficult to start producing some of Leica's bestselling lens in LTM mount as well, say the Summicron 50/2, 35/2, Summilux 50/1.4, 35/1.4, and leave the rest of the lens market to Cosina until they can see whether the new ltm leica becomes a hit or not. 2. From my understanding, sales of non-pro digital cameras have plateaued here in Japan. I think that once they reached 3 to 5 megapixels that was enough for the average user. If leica were to introduce a digital M with a full sized sensor that would surely be sufficient for the vast majority of users. As for other whizz-bang new features that each generation of digital camera seems to have, since when did Leica users care? Just give me the ability to set the shutter speed, aperature, and depending on the individual a ttl meter. All that leica users need surely is an existing M7 with a full sized sensor. How does that necessitate a new model every 6 months? I apologise if my understanding of the digital needs of leica users is over simplistic! 3. Apple has been on the ropes on several occasions and each time has managed to bounce back, mainly thanks to Jobs granted. There is absolutely no reason why a small niche player cannot survive in a shrinking market. Sooner or later the "dust will settle" and there will be a small but potentially profitable film market. If Leica can focus it should be able to survive. 4. In answer to a pervious poster's question, I suspect that the used prices of leicas will initially go up if Leica fails. There will be a mad scramble to get enough gear to last a perceived life time. After that, who knows. Mr. Yasuda (studied at Solms) who overhauled my Leica II for me here in Tokyo told me that the camera, with proper usage and care and a cla once a decade or so, should outlast me. I'm in my 30s. Just my 2 cents.