Well, the Nikon Df seems to be for people who like the look and feel of film cameras, but want digital. Reminds me, though, of someone on eBay selling a package of photographic paper. They showed all the sheets outside the envelope, so one could see exactly what they were bidding on. Even though it says "Open only in photographic darkroom". As well as I know, in the pre-digital days, most people knew what a darkroom was, even if they never saw the inside of one. Sometimes they would be shown in movies or TV shows, though not always quite accurately. Yes, I suspect that most people now interested in film were doing it years ago.