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Fuji upgrades X100 firmware, reportedly improves AF


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<p>Per a <a href="http://petapixel.com/2013/10/19/fuji-delivers-major-firmware-update-x100-adds-faster-af-focus-peaking/">PetaPixel article</a>, Fuji's recent firmware upgrade for the X100 reportedly improves AF significantly. There's a video link as well: http://petapixel.com/2013/10/19/fuji-delivers-major-firmware-update-x100-adds-faster-af-focus-peaking/</p>

<p><a href="http://www.fujifilm.com/support/digital_cameras/software/">Link to firmware downloads on Fuji site</a>: http://www.fujifilm.com/support/digital_cameras/software/</p>

<p>It's often amusing and occasionally even informative to read comments on these articles. On Facebook there are a few snarky jabs at Canon and Nikon over their perceived failure to respond to customer complaints. I don't know about Canon but as a longtime Nikonista I would say that Nikon often seems a bit aloof and unresponsive to specific types of customer complaints, and even to constructive specific suggestions about improving products. <em>(And, nope, I'm not referring to the D600 oil shower kerfluffle, or even the alleged D7000 AF gripes.)</em> Shall I wax tediously about the Nikon 1 System again, and how even those of us who enjoy the cameras are a bit disappointed by Nikon's inability to grok the market as well as the much more savvy folks at Sony? Nah, let's not.</p>

<p>Anyway, good on ya, Fuji.</p>

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<p>This is the reason I just bought an X100S ;). Fuji really seems to listen to the concerns and needs of photographers, and it shows in their firmware updates. It's great of them to update a camera that has already been replaced. They might even lose out on a few sales since folks will stay with the X100 or even buy a used one instead of the newer model. But the goodwill will pay dividends and build brand loyalty that is much more important in the long run.</p>

<p>I'm loving the X100S so far. I may dump the rest of my Nikon gear and build a bigger X system.</p>

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<p><em>"But the goodwill will pay dividends and build brand loyalty that is much more important in the long run"</em>...I agree 100%, Noah. Fuji is smart. It was the Fuji x100 that made me finally jump from film to digital. What a camera! And the x100s is only better. Someday, I will probably go for the x-En (n > 1). Fuji is really on a roll. Too bad Kodak, which invented the digital camera, didn't have the management structure to do what Fuji is doing.</p>
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