I'll try to be brief with the setup: I'm looking for advice on how to respond to an email I received after I sent an estimate for an advertising job with a potential client. After a lengthy phone discussion with them about what exactly they were looking for as far as shots, time commitment and usage, I sent them what I feel is an extremely reasonable estimate. Basically after our initial discussion, I gleaned that they want all the photos (which I will still edit out model blinks, bad exposures, and apply my standard set of "make the photo pop" adjustments to) in high resolution, on disc to use for both print and online regional advertising for an unlimited amount of time. Since I would really like to work with them, I quoted them a great price that included a very reasonable fee for shooting time, post production and what is basically a nominal charge for unlimited usage. Here is the response I got: "Thank you for sending me the bid. The total is a quite bit more than what we budgeted for this project, so I’m hoping we can lower some of the cost. For example, we can edit the photos here at the office instead of having you do post production. I know you were a little worried about this when I mentioned it last week, but if we don’t get the cost down I can’t afford to work with you. It may also help to know we’ve budgeted to take member photos every other month in 2010, so this will be the beginning of a year long relationship." Does anyone have any words of wisdom on how to sell them as to the value of the work I am providing to their advertising campaign and verbage that may help remind them, without being condescending, that I need to make a living too and I won't work for peanuts. I have major scruples about providing raw, unedited images to clients so I'm not too keen on letting them do the editing and post processing. It's not normal to allow clients to do that is it? Also, I am willing to throw a bone their way as to a slight discount for repeat business on future jobs, should I mention that? (Although I'm not stupid enough to give them a discount on this job based on the understanding that they will be repeat customers in 2010. It would probably be wiser to stick to my bid on this one and as they continue to hire me to offer future incentives.) Any thoughts and wisdom on this matter are greatly appreciated!