Perhaps nobody cares about this, but just in case. In a post quite awhile back someone said that they measured the color temperature of GE reveal light bulbs to be around 3400K. I emailed GE and a customer service person responded and said that they burn at 2850, quite a bit cooler than previously posted. Now of course, it might be wise to trust the person who actually took a temperature measurement (owing to sample variations?), but the discrepency is worth noting.