NIKON EMPOWERS ENTHUSIAST PHOTOGRAPHERS WITH NEW “BEHIND THE SCENES” VIDEO SERIES AND INTRODUCTION OF GOOGLE+ COMMUNITY Nikon Goes On Location with Leading Pro Photographers to Educate and Inspire Passionate Photo Enthusiasts with New Video Series and Online Community MELVILLE, NY (March 11, 2014) - Nikon Inc. today launched the “Nikon Behind the Scenes” video series, dedicated to empowering and entertaining intermediate level photographers by equipping them with the skills they need to take their photography to the next level. The video series follows a diverse group of leading photographers into the field, including Nikon Ambassadors Joe McNally and Corey Rich and Nikon Professional Photographer Tamara Lackey. These pros provide insight on subjects ranging from lighting, lensing, posing models, shooting landscapes, working with different subjects and gearing up for a shoot.“Nikon is committed to engaging our fans with interesting and informative content, and the ‘Nikon Behind the Scenes Video Series’ is an entertaining way to fulfill this promise,” said Lisa Baxt, Associate General Manager of Communications, Nikon Inc. “From the moment someone picks up their camera, they have in their hands unlimited creative possibilities and we hope this inspires them to make amazing images and videos. With this video series and the new community on Google+, Nikon is there to support photographers as they explore visual storytelling and tap into their creative potential.” Nikon Behind the Scenes Starting with Nikon Ambassador and lighting expert Joe McNally, each featured photographer will focus on their area of expertise. In “Nikon Behind the Scenes: Light It Up with Joe McNally,” McNally will be exploring what is possible with Nikon Speedlights and off-camera flash techniques. Over the course of five videos, he will show viewers how to make the most of lighting in whatever situation a photographer may find themselves in. “Nikon Behind the Scenes: High Altitude Adventure with Corey Rich” will focus on Nikon Ambassador Corey Rich’s techniques for shooting portraits, time lapse, action stills and video while high in the Sierra Nevada mountains. Whether suspended from a sheer cliff face or braving the elements, Rich’s penchant for adventure can inspire others to capture their extreme shot. Finally, the series is rounded out with Nikon Professional Photographer Tamara Lackey, “Nikon Behind the Scenes: All in the Family with Tamara Lackey.” Lackey is well known for her family photography, and shares some of her secrets to a successful portrait, whether it’s coaxing an elusive smile from a rambunctious toddler or capturing a couples’ true personality. The first video in the series will be go live on March 11 on the Nikon YouTube channel (www.youtube.com/nikonusa) and the new NikonUSA Google+ page. A new video on a different topic will be posted every couple of weeks to both the YouTube channel and Google+ page for viewers to check out. The new Google+ page will feature work from Nikon Ambassadors and Professional Photographers, and serve as a hub for passionate photographers to share favorite photos, insights on techniques and behind the scenes stories. On this page, Nikon aims to help advanced, professional and aspiring photographers looking to further their craft and take their passion to the next level. Please find the official NikonUSA Google+ page at: plus.google.com/+NikonUSA Video Series Schedule (subject to change) Launch Date Video Segment Pro Photographer Tuesday, March 11 Nikon BTS: Reading Light Joe McNally Thursday, March 20 Nikon BTS: Golden Hour Expedition Corey Rich Tuesday, April 1 Nikon BTS: Photos with the Family and Pets Tamara Lackey Monday, April 14 Nikon BTS: Small Lighting, Big Results Joe McNally Thursday, April 24 Nikon BTS: Extreme Action Shooting Corey Rich Monday, May 5 Nikon BTS: Capturing an Authentic Smile Tamara Lackey Thursday, May 15 Nikon BTS: Using Light to Tell a Story Joe McNally Monday, May 26 Nikon BTS: Packing for an Outdoor Shoot Corey Rich Thursday, June 5 Nikon BTS: Romantic Portraits Tamara Lackey Monday, June 16 Nikon BTS: Dramatic Portrait Lighting Joe McNally Thursday, June 26 Nikon BTS: Starry Night Time-Lapse Corey Rich Monday, June 30 Nikon BTS: Little Kids, Big Personalities Tamara Lackey Thursday, July 10 Nikon BTS: Advanced lighting Joe McNally Monday, July 21 Nikon BTS: Action with Video Corey Rich Thursday, July 31 Nikon BTS: Lenses for Great Portraits Tamara Lackey For more information about Nikon and their latest products, please visit www.nikonusa.com. About Nikon Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced camera with interchangeable lens system. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 80th anniversary of NIKKOR optics, and announced the production of over 85 million NIKKOR lenses in 2014, creating a new milestone in Nikon’s heritage of superior optics. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @NikonUSA. ###YouTube and Google+ are trademarks of Google, Inc. All Nikon trademarks are trademarks of Nikon Corporation.