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Photographers’ optimistic outlook on 2018


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Online service Photoshelter polled more than 5,000 photographers from its community in late 2018, to find their marketing and business goals for 2019.

Among the findings:

73 percent of photographers make more money than 2013

93 percent of photographers will invest to improve their business in 2013; 63% of those will be buying new lenses.

74 percent CE biggest challenge for the year remains finding new clients.

39 percent expect to hire full-time assistant

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