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How to get this popular look?


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I've noticed a trend with fashion photographers achieving this specific look when shooting medium format film? It seems to be able to be produced not just at golden hour, and has a particular sense of softness as well as the unique colour? I wondered if it something that can be achieved in scanning or even in digital post?

 

Can anyone help?

 

Ben Weller on Instagram: “Second story for @gqfrance styled by @jerome.andre grooming by @lee_machinhair casting by @arthurmejean special thanks to @ericpillault…”

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I'm sure film format has nothing to do with overall tone of image. It's more of a filter thing. But whether it is an optical filter, or instagram filter, is a different story.

 

I'm rather skeptical when it comes to stuff posted via an application which has embedded filters for images.

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This kind of tobacco hue has almost certainly got nothing to do with the film stock/format. Also nothing to do with scanning. Scanning is just a way of converting film to a digital image. It should not be intertwined with digital editing. Almost certainly this look is achieved through post-processing. This post-processing could be careful use of controls such as Levels, Curves, Hue and Saturation, or it could just be a "one-click filter" such as those offered in Instagram and similar apps. Have you tried contacting the photographer to ask?
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Looks young to me.

Back in 1970 she was for sure. I certainly burned up a lot of film on her, her girl friends, and my girlfriend.

 

The amazing thing is just how easy it is these days to take a photo from the days when I was learning and then to turn it into something that's not half bad (American "not half bad"). Maybe if I get ambitious, I'll get rid of the power lines.

Edited by chuck909
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