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Nikon Pure Photography


Dieter Schaefer

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<p>The only explanation I can come up with for that front control dial is that it will control the aperture of G lenses - but where is that aperture value displayed? Only in the viewfinder? Or on the back LCD? Or a little window by the dial? I don't think the camera will have a top-mounted LCD like the conventional higher-end Nikon DSLs. Seems to me Nikon is just moving things around in order to accomplish that retro look - and in the process, making the camera an ergonomic nightmare. I think I have seen enough of it already...</p>
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<p>C'mon guys lets not draw conclusions on such limited information. Yes, sentiments of optimism, I'm hoping for the best. If its a 24MP camera with retro styling, and doesn't offer the best ergonomics has to offer, along with build quality, a weather proofing, then its another black eye for Nikon, but if this mystery camera turns out to bring power, simplicity, and the wanting to have this camera with you at all times, then we've got something here. If the F3 like prism houses an EV finder, it better be as sharp as the focusing screens in DSLRs, FSLRs. I have gotten of the film notion on this issue, it is an FX camera, as we can clearly see in the #4 low key image at the end. Wow, for Nikon to go through this dog, and pony show like this for 2 weeks is bold, really BOLD. I hope they get it right.</p>
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<blockquote>

<p>"Wow, for Nikon to go through this dog, and pony show like this for 2 weeks is bold, really BOLD."</p>

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<p>I think you misspelled trolling.</p>

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<p>"Wow, for Nikon to go through this dog, and pony show like this for 2 weeks is bold, really TROLLING."</p>

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<p>Fixed.</p>

<p>Great Nikon ad campaign, or greatest Nikon ad campaign? It has the feel of a web savvy hipster marketing team. No matter what the actual product turns out to be, I'm impressed that Nikon finally grokked the contemporary market. Ya buncha teases, ya.</p>

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<p>No screens or panels of any kind. S, A, M, iso, shutter speed by dial, viewfinder is optical with mirror down or electronic with mirror up, the only display is in the viewfinder. 50% of us are thrilled, 50% think Nikon made their biggest mistake in the history of the company.</p>

<p>These are my predictions.</p>

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<p>And maybe 5-10% of those who are thrilled with this type of hypothetical camera will actually buy it. I like the idea of such a camera. But, as with the V1, there's a price point cutoff between idealism and how much retro chic I'm willing to put up with at a premium price. At the original price, the V1 was silly. At last December's $300 blowout discount it was the best freaking bargain in history for a high end P&S digicam.</p>

<p>By my illogical logic, which probably ain't much different from many folks who are easily hypnotized by retro chic, this Flying Dutchman Nikon DF would be just silly at over $3,000 and will sell only to hardcore enthusiasts; very appealing to the more pragmatic photographers who appreciate retro chic at closer to $2,000; and will fly off the shelves at anything under $2,000.</p>

<p>But that's assuming the DF has a solid design, without the goofy mistakes of the original Nikon J1 and V1, which undermined an otherwise very appealing bridge type camera. If it's hindered by any serious design flaws it'll be impossible to compete against the D610 at full MSRP.</p>

<p>At any rate, this won't be like the 2005 Nikon SP reissue limited edition. I doubt Nikon would have bothered with these teasers and hype if they planned only a limited edition of 2,000 or so "DF" bodies.</p>

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<p>Seen the teaser #4 and how some have guessed how large it might be. It's about a D600 size - that means it's the same as a modern camera with a bit of retro hybrid flavour. I took my FM2N out and it's so much smaller. For myself I may have gotten this instead of the D600 if I had not got yet but now since I have it.. but for travelling this retro thing isn't compact. I could shoot film or with a Coolpix A.</p>
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<p>Shun, I don't want to cause any trouble but you have been quite quiet. 6 days ago, about 100 comments up in this discussion, you said that you had no insider information. I am not questioning the truth of that at that time. But some might interpret your silence since then as an indication that you now have some insider info.</p>

<p>Just whisper it here, I am sure Nikon won't notice ; )</p>

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<p>Phil, I don't like speculations. See below.</p>

<blockquote>

<p>Great Nikon ad campaign, or greatest Nikon ad campaign? It has the feel of a web savvy hipster marketing team. No matter what the actual product turns out to be, I'm impressed that Nikon finally grokked the contemporary market. Ya buncha teases, ya.</p>

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<p>The longer the build up and the higher the expections, the only possible outcome is a bigger let down. There are so many contradicting expectations such that regardless of what Nikon finally introduces, there will be a lot of disappointment.</p>

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<p>50% of us are thrilled, 50% think Nikon made their biggest mistake in the history of the company.</p>

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<p>All indications point to some niche retro camera. Assuming that is indeed the case, I think your percentages are way way overly optimistic. Nikon will be lucky if 10% of this so called "us" (using that term very loosely) are thrilled. Even though it is priced to below $2000, I seriously doubt that they will fly off the shelf as Lex expects. If I have $2000 for an FX body, I would get a D610, which most likely will have some nice discounts after the US Thanksgiving, which is on November 28 this year.</p>

<p>When is the next teaser due?</p>

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<p>There are so many contradicting expectations such that regardless of what Nikon finally introduces, there will be a lot of disappointment.</p>

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<p>My sentiments exactly. At this point I only want to find out about the specs and the price.</p>

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<p>Tonight a midnight.</p>

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<p>EDT.</p>

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<p>I'm still interested, though not as much as when the first teaser was released. It is getting a bit old now. Perhaps Nikon should have been a bit more forthcoming so only those really interested would still be in the conversation. That would save some disappointment for that supposed '50%'. <br>

Shun, I'm grateful you let us play ;) <br>

I really miss the OT forum!</p>

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<p>Just one quick reminder: it is still against photo.net policy to post images that you didn't capture yourself to the forums since that is a clear copyright violation. Occasionally we make some exceptions such that I have no choice but to post Nikon-supplied images for any new products, as nobody else has those images. When I review a product, I only use images I capture myself of those products.</p>

<p>However, some images captured from the teaser videos are necessary as an integral part of this discussion, so we allow them here. Clearly, Nikon wants the publicity and I am sure they don't mind. But the general rule hasn't changed.</p>

<p>I agree, the teaser campaign has gotten a little too long. Obviously I haven't followed the videos that much. I am not into retro stuffs.</p>

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<p>My only criticism of the videos is that there's no real build or arc. They're all about as vague as the first. Most short video teasers for innovative new products have more of an arc of development, building toward the release.</p>

<p>But this is still such an unusual step for Nikon I'm inclined to approve anyway. I've said for years that Nikon seems to have no real grasp on pop culture marketing. But this campaign for the mythical retro Flying Dutchman whatchamacallit is pretty darned radical by Nikon standards.</p>

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<p>Shun writes</p>

<blockquote>

<p>I agree, the teaser campaign has gotten a little too long. Obviously I haven't followed the videos that much. I am not into retro stuffs.</p>

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<p>I suspect virtually all the consumers of Nikon products are totally unaware of the "campaign" and that it's only geared towards nerdy fanboys like us...</p>

<p>That number might be a few hundred or thousand... seriously...</p>

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<p>I suspect virtually all the consumers of Nikon products are totally unaware of the "campaign" and that it's only geared towards nerdy fanboys like us</p>

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<p>You are very likely correct in that assumption - since I hardly ever look at Nikon's website, I would have missed this campaign if wouldn't follow the Nikon rumors site. And I am sure that if I hadn't started this thread, someone else would have. Sadly, Nikon doesn't pay me a dime for promoting their ad campaign ;-(</p>

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<p> since I hardly ever look at Nikon's website, I would have missed this campaign if wouldn't follow the Nikon rumors site. </p>

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<p>Dieter, I would have missed this campaign if I didn't follow Photo.net's Nikon forum ;)</p>

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<p>If you folks were unaware of Nikon's DF campaign you just have not been wasting enough time on the internet!<br>

I think Nikon knows it's not worth the $$ to have a large advertising campaign on TV, etc. when the target audience is tuned to the internet and places like NR and DPR will spread the word far and wide to the targeted audience (advanced enthusiasts and pros).</p>

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<p>Oh man you are so behind the curve on this!<br>

Over at NR they have analyzed the image. Here is my own version, but ignore the bit about the built-in scalloped hood:<br>

<img src="http://www.fredmiranda.com/forum/ufiles/01/880101.png" alt="" width="986" height="582" /><br>

Which explains most of it. The biggest mystery is the silver button on the lower right side of the viewfinder - does it lock the mirror up, does it allow the VF to be removed, or ??</p>

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