Looks like there is a New player for canon & Nikon

<p><a href="http://www.adorama.com/ALC/News.aspx?googleid=0013902&alias=Hasselblad-Lunar-Mirrorless-Compact-Digital-Camera-with-APS-Sensor-Set-to-Launch&utm_source=ET&utm_medium=Email&utm_campaign=EmailALC092112">http://www.adorama.com/ALC/News.aspx?googleid=0013902&alias=Hasselblad-Lunar-Mirrorless-Compact-Digital-Camera-with-APS-Sensor-Set-to-Launch&utm_source=ET&utm_medium=Email&utm_campaign=EmailALC092112</a><br>

Now you have to admit this was not in the book of probables: Very interesting as heck:<br>

Now what will Canon and Nikon Do : :) :) </p>

<p>Probably laugh. It's one of the ugliest cameras I've ever seen. It's a Sony in a Halloween costume.</p>

<p>At $6500, the only people it might worry are the beancounters at Leica. It's around the same price as the Leica M.</p>

<p>At least you can save on lenses with the Hassy and mount cheap plastic Sony optics on it.</p>

<p>Precious metals, exotic woods, price based on decorative value more than usefulness as tool - sounds like Leica has got competition.</p>

<p>Impact on Canon and Nikon: zilch.</p>

<p>Edit:<em> Dang - Bob beat me to it!</em></p>

<p>http://lnk.nu/bjp-online.com/25pq</p>

<p>This is no different than the "made from unobtanium" special editions or infra-pink ostrich leather that Leica put on various models over the years. Let them have their fun. It matters not.</p>

<p> </p>

<blockquote>

<p>It's a Sony in a Halloween costume.</p>

</blockquote>

<p>Too funny, Bob, but sadly true. A great camera for the terminally ego-deprived with fat wallets.</p>

<p>Of course it <em>is</em> a Sony NEX under the skin so at least it will be a good picture taker if actually pressed into service. And, because sports the Sony E mount, with proper adapters, it will accept almost every fine manual focus lens ever made.</p>

<p>I'll hazard a guess, though, that people plunking down the required cash for this camera will not be taking that lens selection route.</p>

<p>Canon and Nikon users would continue to buy the Japanese products. This is for the discerning buyer who wants something exclusive. </p>

<p>It gives me the impression that Hasselblad no longer wants to be the camera of choice for serious pro photographers; instead they want to be the Rolex of photography, selling vastly overpriced "luxury" items that in functional terms are no better than competing products that cost 1/10 or 1/100 the price. Sad.</p>

<p>Bling. I thought this was a joke when I first saw it. Bling bling.</p>

<p>The Leica M (also 24 MP, but full frame and with great optics) is a very serious camera, but the Hasselblad Lunar is just a ridiculously (more than 5X) overpriced SONY NEX-7, which is a great value at its own price point. Where the SONY excells, the Hasselblad Lunar simply dispells. Hasselblad did a fine collaboration with Fuji (The XPAN) for body and optics, but what got into their mind regarding the Sony collaboration (Yes, I know, just about everyone is using the Sony sensors these days, even some of the Nikon-Canon line-up)? </p>

<p>Let' call it a Hasselbling, shall we?</p>

<p>From a business point of view, this might not be as silly as it appears at first glance. The rich are getting richer, and supplying them with coveted luxuries is a booming market! You could offer different wood grains, and encourage people to collect them - birch for the pick-nick on a sunny day, mahogany for festive occasions, and black walnut for the more sombre mood...</p>

<p>Canon and Nikon do make camera's ranging from $5,000.00 to $9,000.00. do they not<br>

and that this hassy could not cut into that field a little.</p>

<p>A lowly APS sensor on a Hassie? What is this world coming to. What's next, the Hassie-Minox-Digital? I doubt Canon or Nikon are very worried. And 24.3 MPs are also a comedown for Hassie's best.</p>

<p>"...continue to buy the Japanese products." </p>

<p>Designed in Japan, yes. Produced or manufactured in Japan, maybe.</p>

<p>How about something similar, but <em>literally</em> unique?<br>

http://www.lensrentals.com/blog/2012/09/product-announcement-lensrentals-looney</p>

<p>@ Lauren<br>

Sure Canon and Nikon produce cameras at a high price (about $7,500 equiv here in the UK) but these are full frame professional tools with a well developed range of high quality lenses and accessories already in place, plus the infrastructure at sporting events etc to support these. The Lunar is just a pimped up version of the Sony NEX-7, would you be prepared to pay 5 times as much just to have the big H and some very dubious styling added. Certainly not if you were a pro or serious amateur. If you were just a rich badge seeker, or even a pro for that matter, then the Leica M has this beaten hands down, full frame format and a great range of lenses, for less money. </p>

<p>Sorry but it clashes with the interior of my (RR) Rolls Royce. </p>

<p>Harry Joseph: such a shame it clashes with your R.R., goes fine in My Aston - Martin lol</p>

<p>Tony Leinster: do you know how many canon's and Nikon's go professional people who are not pro photo people, those are the one's that got have the Latest and best. How many of those kind of people do you know : I was never talking about the Photo Pro.</p>

<p>Lauren, even if you consider the non-pro market only, those buying the $5000+ models from Canon and Nikon (a tiny fraction of the market) usually do understand what kind of kit they're getting. When I see them, there usually either very fast primes, or f/2.8 zooms mounted. The amount of people buying a EOS-1D series / D3 or D4 level camera while buying completely clueless is a small part of an already small marketshare - and they should make up the market for this Hasselblad thing. Sorry, but I doubt this has either Nikon or Canon scared in any way. For Hasselblad no problem anyway, though, as their margin on this thing should be enormous.</p>

<p>But I sure do think Frank's idea is the way Hasselblad should market this!</p>

<p>This will be known as the LunarC which just about sums it up for me.</p>

<p>I'm not sure why Hasselblad would do this, it seems tacky and pointless. It's clearly just a Sony NEX-7 with some bling glued onto it and sold with a 500%+ mark-up. Why would a rebranded and tarted up Sony NEX-7 suddenly affect Canon and Nikon? They have no equivalent overpriced, baubles that it would be competing with.</p>

<p><a href="http://www.dpreview.com/reviews/sonynex7">http://www.dpreview.com/reviews/sonynex7</a></p>

<p>The Era of the "Useless for the Mindless".<br>

A well chosen name, the Lunar. The users who will be named Lunatics..</p>

I know just the group of people who could afford

it and who likely would purchase it.

The Smithsonian is offering around the world by

private jet tours starting at $67,950.

Check out <a href="http://www.smithsonianjourneys.org/tours/around-the-world-private-jet/">this link</a>

<p>Leica rangefinders are unique and interesting while these cameras are consumer products with rhinestones. At least those willing to drop thousands on a "luxury" camera will have auto focus now. </p>