"[I]nternal system error" in initial D4, D800E? UK prices

In UK, D4 is not £490 more expensive, D800E? by £200 each ...

http://www.bjp-online.com/british-journal-of-photography/news/2163476/mistake-leads-nikon-price-increases

... hopefully people had ordered before Mar 24.

<p>Sadly, this doesn't surprise me. This is just one of the most undeniable (of many) unreasonable examples of profiteering...... '<em>mistake</em>'?.. my ar*e!</p>

<p>I'm also surprised that there are almost no comments from other members here... I guess they feel it's not their problem... :-(</p>

<p>I like Nikon equipment, but their business manners just plain <em><strong>suck</strong></em>.</p>

<p>If you look at mainland European pricing ie Germany, the D800 is actually available from stock from Amazon for 2898.89 Euros, which comes to around £2415 including their VAT at 19%, net price £2029. Strangely enough that price is virtually the same as the originally advertised UK RRP for the D800 of £2400 ( net price £2000) before the "mistake" when they added another £200 more onto the price for UK buyers. Surely the mistake was more like a net price difference of £29 not £200!<br>

I don't know if UK buyers can import the D800 from elsewhere in Europe and get back to the original selling price that Nikon promised. In the US RRP is $2999, which is around £1874 before adding local sales taxes. The new UK net price before adding VAT at 20% is around £2166, nearly £300 more than in the US. In the middle of this current recession every little counts, it isn't nice to be charged so much more than other countries for buying exactly the same item. Especially as buyers of the D800 are likely to go on to make further investments in buying more good Nikon lenses to use on their new cameras.</p>

<p>It is quite obvious that this "mistake" is not some typographical or clerical error; those type of errors you should discover within hours or perhaps at most a day or so, not after a month or two. And that is something you should double, triple verify.</p>

<p>Again, prices are determined by supply and demand. Prices go up when people realize that demand has exceeded supply; i.e. the original prices were set too low. In Canada, the opposite has happened.</p>

<p>So it's a lie based on the wish to 'simply' make more money? How do Nikon think those affected will respond? I assume they'll grin and bare it. However, there will be some more 'bloody-minded' people who will switch brand just to spite the corporate 'Thieves'</p>

<p>You offer a price, people sign up, you think you can make more money from them, so you increase the price...... that's barely legal. Sure, up to that point, you haven't actually parted with any cash, but the principal is thoroughly rotten.</p>

<p>I fully understand why prices are different in different countries, but to change a nationally advertised price months later after people have ordered cameras and blame a 'mistake', is hardly going to foster brand loyalty?</p>

<p>Sorry, my mistake, I assumed someone at Nikon would realise that after bodies, lenses are expensive and that independent lenses are now equal if not sometimes better than there own and much, much cheaper. </p>

<p>Brand loyalty would be nice, but with behaviour like this, they don't deserve it, not one bit.</p>

<p>Mike, on the flip side, if there is not sufficient demand, and Nikon UK suddenly decides to lower the price, will people complain then?</p>

<p>When Nikon UK notices that there is more demand than they expected, it is within their right to increase prices, but I wish they would just admit it instead of providing a rather poor cover up. However, I am glad that at least they honor the old, lower price for those who have already ordered.</p>

<p>Indeed. It's the principal! I suppose it's the change in price, rather than the actual price. It was seen as a 'good' price to start with.... and if it sounds TOO good, then it probably is too good to believe.... </p>

<p>I can't remember who said it first, but..</p>

<p><strong><em>'If you're going to tell a lie, tell a good one!'</em></strong>... </p>

<p>Shun, 'rather poor', puts that very modestly!</p>

<p>It is strange that the D800 seems to be either less in demand or just more plentiful in Germany, when you can actually order it straight from Amazon whereas in the UK you just cannot get hold of this camera at all even if you ordered it on the day that it was officially launched.<br>

In a global market consumers are very aware of price differences in other countries, particularly so when so many large companies seem to think that nobody will notice changing the dollar price into a pounds sterling price. Apple price UK marketed computers a lot higher than in the US. Regarding the D800, given the proximity to mainland Europe there is no excuse for large variations in base price for countries so close geographically, it is opportunistic pricing based on what Nikon think the local market will accept/ put up with.</p>