Canon U.S.A. Announces New EOS 7DSV

<h3 >Canon U.S.A. Announces New EOS 7DSV (Studio Version) DSLR Camera With New Optional Canon Barcode Solution To Help Streamline Data Management For Large Scale Environments</h3>

<p ><strong>New “Locking” Feature</strong> is Included in The EOS 7D Studio Version For Administrative Control Over Camera Functionality</p>

<p >From <a title="7DSV" href="http://www.usa.canon.com/cusa/about_canon?pageKeyCode=pressreldetail&docId=0901e024801dc12b" target="_blank">LAKE SUCCESS, N.Y., August 17, 2010 </a></p>

<p >For wedding and portrait photographers, one of the most enjoyable parts of a project is the actual photographic element with the laborious work starting when the time comes to organize files, edit and ultimately provide the finished product. To help make this process less cumbersome, Canon U.S.A. Inc., a leader in digital imaging, today announced the launch of a new EOS 7D Studio Version DSLR Camera, ideal for professional school and event photographers which features four levels of “locking” camera controls for studio environments. In addition to the “locking” feature on the new EOS 7D Studio Version, the Company is also <strong>introducing a Canon Barcode Solution</strong>, which links customer data directly with the image file so that it can be maintained throughout the entire workflow process, ideal for school photographers, forensic and medical photo workflows.</p>

<p >Canon’s new “Locking” EOS 7D Studio Version DSLR allows administrators to disable unwanted features and settings thus providing professional studio operators the comfort of knowing the end result will be both reliable and repeatable. The camera has four different “lock” levels allowing administrators to enable the appropriate level of camera functionality for any studio operation. Custom functionality management is also achieved through each level by unlocking individual features according to operator-specific needs. This complete level of control is guarded by a daily password preventing anyone with a different vision from changing the camera settings and disrupting the overall project and workflow.</p>

<p >“We know professional photographers are constantly searching for ways to simplify the workflow process,” said Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A. “With the addition of the new EOS 7D Studio Version camera, professionals and business owners can be confident that data management will be streamlined and they can focus on the current task at hand.”</p>

<p >The new Canon Barcode Solution for the new EOS 7D Studio Version cameras helps to automate the data management required when shooting, processing and delivering images for school photoshoots and other large scale events as well as organizing medical images while maintaining patient anonymity. Once the barcode option is enabled, customer, organizational, patient and/or other data will be embedded directly into the image file’s EXIF data by scanning a barcode for easy identification when reviewing the completed work. While shooting, the actual reading of barcodes can be easily managed and, based upon each person’s workflow, the critical task of file management is accomplished with less risk of error. Upon completion, a visual confirmation will appear on the camera’s rear LCD screen.</p>

<p >The EOS 7D Studio Version kit includes Canon’s WFT-E5A unit, which along with an optional barcode reader can scan and seamlessly manage image and customer data through a “wired connection”. A wireless system configuration is also possible through Canon’s BU-30 Bluetooth adapter further adding to the system’s convenience and functionality. Existing WFT-E5A units require a firmware update to work with Barcode functionality. This update will need to be done at a Canon USA Factory Service location if the customer wishes to use a previously purchased WFT-E5A unit. If the customer chooses this option, the ability to read and embed GPS (Global Positioning System) data will no longer function.</p>

<p >Coupled with a new “Locking” EOS 7D Studio Version Digital SLR camera, photographic operations both large and small can ensure reliability and efficient workflow for whomever is using the camera.</p>

<p >The new EOS 7DSV (Studio Version) Barcode Kit (EOS 7DSV and WFT-E5A with firmware change) will carry an estimated selling price of $ $2599. The EOS 7DSV (Studio Version) Body Only will carry an estimated selling price of $1829. Both are available by special order through select Canon authorized dealers.</p>

<p >The following Barcode Scanners are compatible; Honeywell 3800, Honeywell 3820, for scanning via bluetooth and Honeywell 4600, for scanning 1D and 2D barcodes.</p>

<p >All inquiries and questions regarding Canon’s EOS 7D Studio Version DSLR or Canon’s Barcode Solution can be directed to ProSolutions@cusa.canon.com.</p>

<p>Why is a separate barcode scanner necessary at all; when my iphone camera can scan a barcode?</p>

<p>True barcode scanners are a lot faster and more accurate than a camera phone.</p>

<p>if they're going to make a studio version of a camera why wouldn't it be a full frame model? The 7D is APS-C with a high frame rate and better suited for sports and wildlife. It seems if they wanted to make a studio version they would apply it to a camera that is more suited for a studio like the 5D or 1DS. I know someone will say "the 7D is a great camera for studio work." I'm not arguing that, I'm just saying there are other cameras that are more desireable by studio photographers.</p>

Nathan,

 

I think the price point and feature set of the 7D is the key for the target market. High volume repeat setup shooting

appeals to schoolbook type shooting, handling literally thousands of files of hundreds of different subjects will be much

easier. Also law enforcement are being forced to use more openly tamperproof digital imaging, one use SD cards that are

verifiably untouched are an inovation, this just goes a bit further into several niche markets. The 7D is plenty good enough for the target users, 1DS's are far too pricey for true bulk users.

 

The thing I found interesting is that the WFT-E5A is different, old ones are not upgradable to full functionality even if you

send them in to Canon for the firmware upgrade.

<p>"I'm not arguing that, I'm just saying there are other cameras that are more desireable by studio photographers."<br>

When it comes to fast paced assembly line photography, you definately need a camera that locks the settings. Locking the real wheel at the back of a Canon camera prevents you from changing the aperture, but you can easily inadvertantly nudge the top wheel which changes the shutter speed. This can drive the guys nuts who are doing the printing or the editing because they have to constantly adjust their workflow settings. I sort of agree with Nathan though for that price you might as well get a FF 5D. However in that line of work a studio needs to hand out about 30 different cameras or more to the photographers who are going to be taking the pictures. So cost wise a 7D even an Xti, is still the better option. </p>

<p>When is the 24mm*36mm EOS 1d going to be announced? </p>

<p>Why not make a 5D2SV instead?</p>

<p>Happy shooting,<br>

Yakim.</p>

<p>Who is doing full-frame school shots? Nobody I know. Either you take the time to understand what they're doing or you can yack about what you want, those are two different things.</p>

<p>

 

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<p dir="ltr">School shots? Where in the announcement you see that it is designed for school shots? Please elaborate.<br>

 

<p>

<p>

<p dir="ltr">Happy shooting,</p>

<p dir="ltr">Yakim.</p>

</p>

</p>

</p>

 

<p> </p>

<p dir="ltr"> </p>

</p>

</p>

<blockquote>

<p>...a new EOS 7D Studio Version DSLR Camera, ideal for professional school and event photographers...</p>

</blockquote>

<p>First paragraph, Yakim.</p>

<p>

<p dir="ltr">You're right. I missed it. My bad. But I still believe that 5D2 would better suit any professional photographer looking for video for the simple reason that it has a bigger sensor. Personally I still can't find the charm in it (I have a 7D for 6 months and only once shot video) but some my colleagues have, and they told me that.</p>

<p dir="ltr">Happy shooting,</p>

<p dir="ltr">Yakim.</p>

 

<p></p>

<p dir="ltr"> </p>

</p>

<blockquote>

<p>School shots? Where in the announcement you see that it is designed for school shots? Please elaborate.</p>

</blockquote>

<p>It does say: "... ideal for professional school and event photographers..."</p>

 

<p>The part about locking the controls is amusing. I remember once having to show a physician's staff how to work their Nikon camera in their fancy little closet-studio that some pro photog set up for them. I was of course cold and shivering (half naked, wearing a paper robe) and just wanted them to get the @#$%ed shot over with, so I could get dressed again! I was cursing that they didn't have a Canon, because I'd have already known how to put the camera right without consulting the owner's manual. I jokingly threatened to bill them for my consultation time. I would have loved for them to have had this control locking feature. Gotta have a way to dumb-down these fancy cameras, so that clueless camera operators won't screw up.</p>

<p>My ADD doesn't allow me to read large amounts of words gathered in one place, so I missed the whole "school shots" thing too. For that reason, I guess the 7D does make more sense. I was thinking on a more individual pro photog level that the 5D would make more sense. Either way, my psychic tells me a 7DSV is not in my future.....and I'm fine with that.</p>

<p>I don't think this camera is for art-fart studios and glam shooters. It's for mass production line studios like mall santa sets, Sears Portrait studios (where they never move the camera or change the set!) graduation, etc.</p>

<p>To anyone who has ever used a long roll camera for masss shots, the 7D with doodads announced by Canon (a month ago...) is a perfect camera.</p>

<cite>Also law enforcement are being forced to use more openly tamperproof digital imaging, one use SD cards that are verifiably untouched are an inovation, this just goes a bit further into several niche markets.</cite>

 

<p>Canon has offered a feature for many years that embeds a cryptographic hash of the image data into the image file for exactly this reason: to prove that the image has not been altered since it was taken. The plain old 7D includes support for this.</p>

 

<p>I may be suffering from the same problem as everyone who missed the reference to school, but I don't see in the press release a suggestion that the barcode function is there to prove the images haven't been tampered with; it's there so that you can tag the images at the time of shooting with some sort of barcode related to the person/item you're shooting so that you no longer have to remember which shots are of which person/item. For instance, if you were dissecting a number of specimens to examine a specific organ in each one, the pictures of all of those organs are probably going to look a lot the same, so you'd normally have to keep very careful notes to say which pictures are of which specimen, and then keep those notes with the pictures. With the barcode function, the barcode you assign to each specimen becomes part of the EXIF tags for the image, so the image file itself includes information to identify which photos are of which specimens. (And I think this sort of usage, not proving the authenticity of the images, is why the press release mentions forensics.)</p>

<p><em>if they're going to make a studio version of a camera why wouldn't it be a full frame model? </em></p>

<p>Because there's no real difference in the image output of the 7D and 5D mkII in a studio situation (low to mid ISO under studio lights or flashes). The 7D might have enabled them to better hit a targeted price point. Or there may be a 5D upgrade close enough that they didn't feel it was worth the effort to produce a SV version of the current model. Or sales data might have revealed that the target audience was generally more interested in the 7D than the 5D mkII for this type of work. Or all of the above.</p>

<p><em> The 7D is APS-C with a high frame rate and better suited for sports and wildlife.</em></p>

<p>I wonder how long it will take for this meme to die.</p>

<p>did you not see the part where I said I'm not arguing about the 7D being a fine studio camera?</p>

<blockquote>

<p>"the 7D is a great camera for studio work." I'm not arguing that</p>

</blockquote>

<p>And you can't argue that a 1.6x crop, 8fps, and new awesome AF doesn't make a great wildlife camera. I didn't say it was inferior in any other aspect, because its not, its great all around, I just said its built for action.</p>

<p>It seems every time DLT's name shows up on here, is to block quote someone (usually me) and try to argue with them or prove them wrong. Are you an attorney?</p>

<p>Michael,</p>

<p>I used a bulk back on my F1N, only took 100 shots as opposed to the 250 of the earlier F's though. But how clever we were to think we could carry 100 shots at a time! Oh my how times change.......</p>

<p>Steve,</p>

<p>Wasn't suggesting otherwise, I know various data verification kits have been available for years, it was more a comment on manufacturer attempts to market to volume niches, certainly there are many many who use a DSLR as part of their jobs that are not able to use a 7D without issues, for supervisors to be able to lock out users from some functions will be a huge bonus to some. The press release does specifically state <em>"ideal for school photographers, <strong>forensic</strong> and medical photo workflows." </em>though, so to me a restricted, barcoded 7D used in conjunction with a one shot memory card would prove a challenge even to OJ's lawyers!</p>

<p>Daniel,</p>

<p>Whilst I know you will say your prints are different, nobody can seriously claim<em> "Because there's no real difference in the image output of the 7D and 5D mkII in a studio situation"</em>, at school book reproduction sizes and quality and the rest of the target market there will be no advantage to using a FF, indeed there are several disadvantages, the 7D is more than adequate for most users and most end uses, however, for many shooters the 7D sensor size will not cut it, indeed for many of them even the 36x24 sensor size is not good enough, Hasselblad sales are firm, the new Pentax 645D is selling so well they can't keep up with the domestic Japanese market etc.</p>

<p>I do agree with you that this "<em>The 7D is APS-C with a high frame rate and better suited for sports and wildlife."</em> is a short sighted view though. The 7D is way more capable than most people will ever need in any field.</p>

<p>I believe they did not put this the 5D Mark II because if you own a 5D2 and need someone to lock the controls for you, then you probably really need a 7D. When I shoot school events I don't need a 5D Mark II too hard to keep track of. A 7d is completely adequate for school type pictures and less of a risk of loosing do to theft. It is rugged enough to transport and bang around so this makes sence to me.</p>

<p><em>did you not see the part where I said I'm not arguing about the 7D being a fine studio camera?</em></p>

<p>I saw the part where you said other bodies would be more desirable for studio photographers, and pointed out that this may not be the case.</p>

<p><em>And you can't argue that a 1.6x crop, 8fps, and new awesome AF doesn't make a great wildlife camera.</em></p>

<p>You were employing the typical FF for landscape and studio, crop for sports meme, which isn't necessarily true in either case.</p>

<p><em>It seems every time DLT's name shows up on here, is to block quote someone (usually me) and try to argue with them or prove them wrong. Are you an attorney?</em></p>

<p>You asked a question, I offered some possible answers.</p>

<p>Scott,</p>

<p><em>Whilst I know you will say your prints are different, nobody can seriously claim "Because there's no real difference in the image output of the 7D and 5D mkII in a studio situation", </em></p>

<p>Lots of people seriously claim this. IMHO it's the people who claim otherwise who are not being serious. If they were serious, they would back up the claim with reliable, published evidence. I've debated this point several times in several different threads that touch on crop vs. FF, but I have yet to see any evidence of a noticeable IQ difference between those two bodies, at low to mid ISO, when it comes to making large prints.</p>

<p>The meticulous test photos available at sites like DPReview and Imaging Resource are conclusive on this point. While pixel peeping 5D mkII files might show a little less noise or a tiny bit more detail, but the differences are so small as to be missed even in large prints. 5D mkII files are sharper out of camera, but that's easy to compensate for in post.</p>

<p>As I've said before, all things being equal FF will have an IQ advantage. But all things are not equal as the 7D came out in the middle of the 5D upgrade cycle. At some point I imagine Canon will introduce >30 MP FF sensors and they will trickle down to the 5D series. Until then, there's just not a real IQ difference between these lines unless you shoot at high ISOs, where the 5D mkII shines. (Or unless you're using a lens on one that's not available, or usable in a similar situation, on the other. This can cut both ways.)</p>

<p><em>however, for many shooters the 7D sensor size will not cut it, indeed for many of them even the 36x24 sensor size is not good enough, Hasselblad sales are firm, the new Pentax 645D is selling so well they can't keep up with the domestic Japanese market etc.</em></p>

<p>I never claimed the 7D produced large prints equal to MF digital, or that nobody would ever need a sensor larger than APS-C. Neither the 7D nor the 5D mkII can match MF digital, at least not without stitching. And there are certainly reasons for wanting a larger sensor or piece of film.</p>

<p>To all the people who are asking why they did this to the 7D and not the 5D MKII... simple... It's called the 5D MKIII and then probably the 5D MKIII-SV. I guaranty there will probably be one. The 5D MKII is already old in the electronics era we live in now so why would Canon develop something new for an older camera? Especially when it's assumed that they have a newer version in the works.</p>