rate for a book cover session (not from stock)

<p>Hi I ve been contacted by a major company to shoot a cover for a book, I guess it will be a large print run.<br>

what the regular rate for this ?<br>

The extra part is that it's an underwater shoot, I guess I have to charge more.<br>

But what would be the flat fee without include the pool renting ?<br>

Thanks in advance for helping me !<br>

Harry</p>

<p>more info<br>

Probably 75,000 North American territories hardcover. Most likely it will go into paperback a year after publication and if we reuse the cover image we can negotiate an additional fee.</p>

<p>There is no "Regular" rate.</p>

<p>Is this a bid or has the company committed to you?<br>

If you are bidding the job, be careful you don't shoot yourself in the foot.<br>

What has the company paid in the past? Find out. Contact other shooters who have worked for them.<br>

Do you have a name that commands xtra $$$'s or someone just starting out?</p>

<p>Yes they ask me for a price for an artsit underwater shot for a cover . They find me via google I guess, I don't have a "Name" yet but it's a huge company they release over 2000 books a year. I don't want to be cheap but I don't want to be expensive either and loose the job because I am really interested. I m from Europe and prices are really higher in USA so I want to have a "basis rate". I am sure I can be fine with it. is it more 1000,00? 2000,00? 4000,00? more? I really don't have idea.</p>

<p>Thanksn in advance</p>

<p>I don't know how Europe is billing these days, but over here most of us bill:<br /> Creative Fee + Usage/Licensing Fee + Production Expenses</p>

<p>The Creative Fee covers your <em>business</em> overhead with markup for your experience, the difficulty of the shoot, etc. You do not recoup production costs in the creative fee: It's your fee to show up and shoot the job using your style/experience/creativity. The overhead portion alone is in the $1000-$2000 range for many photographers.</p>

<p>The Usage (or Licensing) fee covers the usages the client wishes to purchase, just as with stock. Unlike stock, this price is lower, since the clients is absorbing all of the costs of creation. How much individual photographers discount a stock usage fee varies, but it's typically a considerable amount.</p>

<p>Production Expenses are the production expenses. Flights, travel, rental cars, hotel room, crew, lighting, lenses, cameras, permits and licenses, catering, talent, locations (e.g., the pool)... Everything you're spending money on for the shoot.</p>

<p>And make sure you're submitting an <strong>estimate. </strong>Do not use the words "quote" or "bid" unless [1] it's required by the buyer (this is rare) <em>and</em> [2] you're absolutely sure you understand the scope and complexity of the project and haven't left any expenses out. If you submit a quote and end up needing $2000 more of equipment, too bad, so sad, it's coming out of your pocket.</p>

<p>Thanks a lot of this complete answer, I m now more confident with this. Just need to find how much does it cost to rent a pool inNY or in CT ;)</p>

<p>Thanks again for your precious help.</p>

<p> </p>