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single digital file, what to charge?


lindy_c.

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<p>No less then what you charge for an 8x12 print. You can charge more to cover the print sales you will be losing...I think $85 is reasonable. For me personally I wouldn't do what Dana does. I always think it's sneaky to break your prices down like that, when there is a minimum price involved. It seems good but then when you add it all up, it turns out to be pretty expensive. I personally get put off when I see that.</p>

<p>Anyways that is just me as a consumer. I understand the reasoning behind it, but it doesn't work for me. If I only wanted one or two negs I would be more inclined to buy them if there was an individual price. If you were making me buy 5, then I would just say ahh forget it.</p>

<p>You can offer discounts when the # of negs bought, go up. So once they hit 5 negs, they are $75, 10 negs are $65, after 10 negs, they are only an additional $30 each to add on to your order...give them incentive to buy more. Anyways that is just an idea.</p>

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<p>Depends on the usage (licensing). For a single file that a small biz wants for their website, I'd charge a much lower rate than a file wanted by a large company for an advertising campaign.<br>

I've sold the same photo to different organizations, for different rates, for different uses.</p>

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<p>Also I'm assuming the OP means high resolution images. For low resolution images -- say for use with online profiles -- I would not charge as much. Remember that once you sell the digital image you're out of the picture (pun intended, LOL). They will do their own printing. I once read somewhere (probably here on PN) that your digital images are your gold. </p>
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<p>It depends on how you want to make your money. Do you want to offer digital files ONLY? Do you want to offer a sliding scale discount depending on print sales? Figure your costs and weigh that against what you want to average per job and go from there. We can all offer methods, but YOU need to do your own calculations....-Aimee</p>
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