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what you like to photograph, age, job and interests for help with third year campaign project for Olympus


rochelle_walker_daniels

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<p>Rochelle, the information that you seek may be contained already in the Olympus forum. You asked a direct question, and it seems the responses were quite varied. Perhaps a search of the existing posts in the Olympus forum (for cameras and lenses which is the most important part of any camera), might yield less guarded, but pertinent information.</p>
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<p>"Something that was made aware to me via another post was sometimes with a camera you juts get the right feel/vibe i was wondering is this the same for all camera users in general. What prompts you to even look at a particular camera and then decide to buy it ..... do advertising campaigns influence your decisions ????"</p>

<p>Permit me to add a few last thoughts re Rochelle's research survey..<br>

I have a two or three step process in shopping. I am not swayed by guru's reviews on the web so much any more. Nor print ads. I trust the enthusiasm of members of forums like this one to spark curiosity. Handling is essential- even as it is hard to do where I live for a lot of new product. An ad can only say 'pick me up and try me.." And what sells me then? With digital a bright and flexible rear LCD is becoming an attraction for me. I always, and I mean always, take time to look at the results and the graph of how the pixels range in luminescence. It is part of the beauty of digital...I don't need the start up speed and focus speed that owners of young children and pet shooters must seek- but I recognize I am different than many or most shoppers in that regard, as it should be I guess. I appreciate it when Olympus says we are innovators. E,g.We came out with the first dust reduction feature, and perhaps the first in body image stablization. It tells me this is a company to trust for innovation. Willingness to go off the main road. That historical aspect is of value to old timers who have had a number of brands in their kit, Rochelle, and maybe want to try something a little bit exploratory. There are clear attractions, most of which are hard to get at a price on can see as affordable.Meaning all of us usually compromise somewhat..my budget may be beer,but it is imported beer:-)</p>

<p>I like to see what the range of the lens is in f stops- it costs money and effort to get a wide angle like F 2.0- f 4.0 and a lot of slight of hand by the designers. ( I like the old ad that used to say The Lens Alone is Worth the Price.) </p>

<p>Advertising campaigns in printed media have modest influence in initial interest and definitely not in final decision. It has to feel good. But if someone is a professional using an Olympus I have a confident feeling the camera will last a while and deliver good results. And have the controls understandable and comfortable. Itsy bitsy multifunction buttons are often a turn off....Japanese sometimes get kaleidoscopic in their button mania. I understand their problem though. How they solve it is something I look for.</p>

 

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<p>Chareles Reid wrote: <em>It had never occurred to me anyone would use an oly for weddings..</em><br>

<em></em><br>

If the Olympus E-3 is not meant for wedding photography, then renown wedding photographers such as Ron Moes and Salvatore Otranto will have to be told to sell their E-3s in favor of Canon and Nikon...</p>

<p>Shame on me and my clients for allowing me to photograph their weddings with such a piece of junk camera (sarcasmus maximus)!</p><div>00S85v-105401684.jpg.fd0376be240ae609e855d9b953c63b78.jpg</div>

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<p>One thing you notice in camera ads alot is cameras hanging out by themselves. A camera is not a Ferrari. It does not look good hanging out alone on a mirrored surface, if anything, they mostly look sorta stupid. And especially for Olympus, who has always stressed how a camera handles and how small they are, the ads featuring cameras and no people always struck me as stupid. In fact, I bet Olympus would sell more 4/3's cameras if people realized how much more compact they are. A photo of 15 photographers carrying 1000mm lenses and that one 4/3s photographer with a compact 500mm lens taking the same exact photo I think is a powerful image, but instead of that we get images that look like Ferrari commercials.</p>
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<p>oly needs to release better faster lenses quicker. there are huge gaps in the focal ranges for their prime lenses (counting only zuiko lenses) 8, 25, 35, 50, 150, and the unaffordable for most 300. where is the 100, 85, 75, 12, fast primes at? as far as advertizing ges, how about a comercial during more major sporting events? i might be the minority but the only commercial i think i saw was during a tennis match and i dont follow tennis (i was flippng throgh the channels). i like shooting b&w nature and people, i sometimes photo football and basketball games. i think oly should spend the extra $$ and advertise more rather than just putting ads in photo mags. run commercials during primetime tv programs and durings every major sporting event televised. run a loop on espn!</p>
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<p>I am totally sold on Zuiko zoom lenses as are most people who have to carry their own gear in the field. With the 12-60mm, 50-200mm and EC 14 photographed nesting in a Lowepro/ Domke/ Billingham bag with a GPS unit, Goretex rain shell, bag of trail mix, the body of your choice, the Olympus system is moving out nicely in its development and would make a neat carry all even for the out of shape among us.</p>

<p>I agree with Warren that the name Olympus does not have the renown or cachet of the big C's and N Idea: maybe deploy ads with Olympic medalists around the world shooting with the Olympus DSLRs. Olympians w/ Olympus, big light bulb idea,got it?.</p>

<p>Yes I like to see people in ads beyond cameras on black plexi... Would anyone look at a motorcycle ad without a busty babe draped on the seat? :-) Sports is in fact a thoughtful approach. Olympus is speedy, light in weight and robust as a Polish female weightlifter ...that is a good angle, Warren. Sports Illustrated. National Geographic. Ol is ready for taking to the NorthFace of Everest or the reefs of Australia (lots of underwater housings they make). Wet or dry, cold or hot, Olympus comes through. Daring archeologist/adventurer carries Olympus in their rucksacks to Patagonia. (Get Tom Selleck to be spokesperson in the ads, w/ or w/o bullwhip.) Say, you know,ideas we got, cash for the super class lenses,not so much. Cheers. ( I would really like to do some focus group work to find out how many folk really are swayed to buy or use manual old lenses on new bodies...I really wonder if it is widespread as forumtalk suggests.)Recall,Olympus forgot,at first to make an adapter and then gave it away only when urged...a digression, but it interests me. gs</p>

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