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bridal album markup


lucid image

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I am in the process of doing a pricing brochure to bring my

enlargements and albums together as a one price item. I have priced

according to size and in turn number of prints. For an example, the

price of my 40 page "house" album. The album consists of 60

enlargements of various sizes (maximum 30 10X10), with 31/2X5, 4X6

and 5X5 (5X7) filling out the album. My average per page cost

(including page, top mounting material, protective coating, and

enlargement) is approximately $12.00 (Canadian), while the album is

$97.75. My cost, therefore calculates to $577.75, before I include

my time. I have calculated a markup and time expense and am selling

it at $1149.00. I feel I am getting much better at understanding the

world of pricing and am miles ahead of where I was just two months

ago, but I am always wanting to make sure that my estimate is in

keeping with market value and that the profit margin is where it

should be. Just curious how others go about the album issue.

Thanks, Sean

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Your going in the right direction. I figure out my cost as you've done. Then I decide how much my time is worth and then I double it... Overhead. There is always room for discounts depending on the size of the order.
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