Maybe manufacturers are reluctant to launch a new high-quality 35mm film camera because they believe (rightly or wrongly) that a lot of photographers think that only medium format film is going to deliver better picture quality than the currently available digital cameras (excluding possibly the medium format ones). Even so, Fuji launched a new MF film camera in 2008, when digital had already captured virtually all the market, but its production lasted only six years. So, could it be mainly cold feet on the manufacturers' part about designing and building a camera that will probably only sell in relatively small numbers and involve quite a large investment?