So recently I have volunteered as a race photographer for a start up non-profit. The non-profit organization helps bring fitness and nutrition to kids from low socioeconomic background. The non-profit has a series of races going and I was wanting to see what are the opinions of watermarking photos from a marketing aspect and from an artistic point. From the artistic point I have finished all photographs with a watermark with light transparency to try to not detract from the image. I have always hated when photographers but a logo at full resolution because sometimes I feel that it takes away from the picture.
I was asked by a friend of mine that I should not make the logo watermark transparent and make it as a full image down in the corner. He feels that the non-profit will not get the marketing that it deserves and that people will have to look for the logo or possibly not even see them thus making marketing obsolete.
I would like to know what are some fair opinions where both can win. I want the nice picture, he wants the logo put out there. Keep in mind this is just a discussion and we are doing this because we both love running and want to help out the community, but I also care about the picture as well.