In the 6 years since the OP asked the question I've never been able yet to find the answer to it. Responders asked for examples but go to any any fashion site such as the "The Fashionography" "Fashion gone rogue" or "Market Place Lookbooks" and you find that the vast majority of the photos there are exactly as the OP describes easy on the eye flat(ish) lower contrast yet sharp. It appears to be a general technique rather than a particular individual style. So in the intervening time has anyone perhaps stumbled upon the answer to the OP's question?