<p>I'm not sure what people are whining about, this is cool and it's called an 'experiment' for a reason. Reminds me of the Chrome experiment for the Oz film (Wizard of Oz prequel) advertising. I'd call this 2.5d as opposed to 3d. Loads fine for me even on my not exactly new pc. I'm not sure how possible this is but I can imagine merging this was aerial video/camera zoom and interactive button areas so when you click part of the image, especially if it's a busy image. Let's say, for example, a classical fairground with clickable zoom to areas.</p>