calthomas

Thank you William for your quick reply. You are correct re: the verb usage. So I aim to charge them a Creative Fee for me doing the work in taking the photos to fit with the brief and editing, etc. I’d then add in the Usage Fee/License Fee on top so if they decide not to use any of my photos, they would still need to pay me for doing the work as agreed. What I planned to do was not quantify the 'how many' and I don't think I need to quantify the how long [though I will] because this campaign will only run until the end of 2021 because of the nature of the project. I will stipulate in the agreement that the use of these images are for this campaign only and any additional use for other campaigns in the future (though it's unlikely that will happen) will be subject to an additional license fee. Does that sound about right? My main concern comes from your last point. This campaign is something I would love to be involved with - it's very close to my heart and when they got in touch I couldn't believe it. It would be fantastic for me to be able to use this an example of my work for future clients and so I am really torn between going low to utilise this opportunity and going it at the rate I think it fair for my work and potentially not being selected. I'm in a privileged position I guess as this is not my job; so I don't rely on the income. However, I also don't want to undervalue my work. But my main issue is: I'm not even sure what is considered 'low' and although I have zero experience in being comissioned, I really don't want to give the company the impression I have no idea what I'm doing when it comes to the maths by going in super high. I did use this calculator which gave a figure of £4.7k for a 2-year EU-wide campaign on the platforms they want to use... which seems insanely expensive. AOP usage calculator for photographers If i go to the company I ask what their budget is because that will effect the % I charge for licensing, would that be considered familiar practice or would they wonder why the hell I worked like that, do you think? I know thats an impossible question to answer... ha!

Hi all, I was after some advice, or just some direction. I've been approached by a company who want to commission me to take some photos to be used as part of a year-long UK campaign that will encompass TV advertising, social media, local billboards and leaflets. They're looking for around 15 photos in total. My photos won’t be the only ones used in the campaign. This would be my first paid gig as I am relatively new to the industry and while I have a good idea of what my Creative Fee would be, I am after some help from those who have licensed their photography in the past for similar use. I'm going to try and find out what their overall marketing budget is and go from there - i have read that a good way to work out licensing fees is to use a sliding scale of a % of the total media spend, which makes sense I guess as you wouldn't charge a fee of 25% per image to someone who has a budget of £500 and then the same to someone who has a budget of £500,000. Additionally, would you provide them a license cost per image, or as a total? Does anyone have any experience with this that may guide me on my way. It would be greatly appreciated. ta Cal.